Kate Spade – Win a $7,200 trip for 2 to Playa Flamingo, Costa Rica and a $1,000 Kate Spade New York gift by May 31, 2015!

Kate Spade 2015 Sweepstakes

ENDS ON May 31, 2015 at 11:59 p.m. ET.

1. ELIGIBILITY
The Kate Spade 2015 Sweepstakes is open only to legal residents of the fifty (50) United States (and the District of Columbia), Puerto Rico, and Canada (excluding Quebec) who are at least eighteen (18) years old at the time of entry.

2. SPONOR
Kate Spade, LLC, 2 Park Avenue, 8th Floor, New York, NY 10010, U.S.A. Administrator:
HelloWorld, Inc., One ePrize Drive, Pleasant Ridge, MI 48069, U.S.A.
3. TIMING
The Sweepstakes begins on May 4, 2015 at 12:00 a.m. Eastern Time (“ET”) and ends on May 31, 2015 at 11:59 p.m. ET.
4. HOW TO ENTER
There are two (2) ways to enter the Sweepstakes:
a. In-Store Method of Entry: During the Promotion Period, visit a participating Kate Spade store or Kate Spade Outlet (only free standing Kate Spade retail locations, specialty and outlet shops, are eligible stores) and locate a salesperson or a promotion tablet and complete an entry form including your first and last name, email address, date of birth, country, and zip/postal code. You will receive one (1) Sweepstakes entry for completing the entry form. Limit: One (1) entry per day, per person through this method.

b. Online Method of Entry: During the Promotion Period, visit
http://www.nextstopplayaflamingo.com/ and complete and submit the registration form with the
information requested, including your first and last name, and email address. You automatically
will receive one (1) Sweepstakes entry. Limit: One (1) entry per day, per person through this
method of entry.

Limit: Each participant may receive up to two (2) entries each day (one (1) per day by each method
above, during the Promotion Period). Multiple entrants are not permitted to share the same email
address. Any attempt by any entrant to obtain more than the stated number of entries by using
multiple/different email addresses, identities, registrations and logins, or any other methods will void that
entrant’s entries and that entrant may be disqualified. Use of any automated system to participate is
prohibited and will result in disqualification. In the event of a dispute as to any registration, the authorized
account holder of the email address used to register will be deemed to be the entrant. The “authorized
account holder” is the natural person assigned an email address by an Internet access provider, online
service provider or other organization responsible for assigning email addresses for the domain
associated with the submitted address. Each potential winner may be required to show proof of being the
authorized account holder.
Bonus Sweepstakes Entries: You may earn additional Sweepstakes entries as described below.
a. Email Tell A Friend: After you enter the Sweepstakes, you will be invited to submit the names
and email addresses of up to three (3) friends who must be eligible to enter the Sweepstakes.

Each person that you refer will receive an email notifying him or her about the Sweepstakes. You may only refer persons with whom you have an existing relationship. If a friend you refer subsequently registers for the Sweepstakes, you will be given one (1) additional entry into the Sweepstakes, up to a total of three (3) additional entries per day during the Promotion Period through this method of entry.

FOR CANADIAN REFERRALS – You may only provide the names and email addresses of
Canadian residents if you have a family or personal relationship with them. By providing their
names and email addresses, you are confirming that you have such a family or personal
relationship (or you are confirming that you are not providing any Canadian residents’ names and
email addresses). A “family relationship” means that you are related to the other individual
through a marriage, a common law partnership, or any legal parent-child relationship and have
engaged in direct, voluntary, two-way communication with that individual. A “personal
relationship” means that you engage or have engaged in direct, voluntary, two-way
communications with the other individual and it would be reasonable to conclude you have a
personal relationship, taking into consideration any relevant factors such as the sharing of
interests, experiences, opinions and information evidenced in the communications, the frequency
of communication, the length of time since you have communicated or whether you have met in
person. If you do not have such family or personal relationship with each Canadian resident, you
may be found in violation of Canadian law and subject to fines and penalties.

b. Facebook Tell A Friend: After you enter the Sweepstakes, you may post a unique URL to
your Facebook Timeline. For each eligible person who clicks on the unique URL you posted and
subsequently completes the registration, you will be given one (1) additional entry into the
Sweepstakes. Limit: Three (3) bonus entries per day through this method. This Sweepstakes is in
no way sponsored, endorsed or administered by, or otherwise associated with, Facebook.
Entrants using this method of entry are providing information to Sponsor and/or Administrator and
not to Facebook.
c. Twitter Share: After you enter the Sweepstakes, follow the links and instructions to post a link to the Sweepstakes on Twitter and you will receive one (1) additional Sweepstakes entry. Limit: One (1) bonus entry per person during the Promotion Period through this method.

5. GRAND PRIZE DRAWING

Administrator is an independent judging organization, whose decisions as to
the administration and operation of the Sweepstakes and the selection of the potential winners are final
and binding in all matters related to the Sweepstakes. Administrator will randomly select one (1) potential
Grand Prize winner from all eligible entries received during the Promotion Period, on or around June 1,
2015. The potential winner will be notified by mail, email or phone using the information provided at the
time of entry. The potential winner (or parent/legal guardian if a winner is under the age of majority in
his/her place of residence (a “minor”)) will be required to sign and return a Declaration of Compliance,
Liability and, where imposing such condition is legal, a Publicity Release (collectively, a “Declaration”),
which must be received by Administrator within seven (7) days of the date notice or attempted notice is
sent, in order to claim his/her prize. If the potential winner is a Canadian resident, he/she will be required
to answer a time limited skill testing question without assistance, in order to be eligible to receive a prize
and be declared an actual winner. Receiving a prize is contingent upon compliance with these Official
Rules. If a potential winner cannot be contacted, fails to sign and return the Declaration (as applicable) or
provide any other requested information within the required time period (if applicable), or fails to answer
the skill-testing question correctly (if applicable), potential winner forfeits the prize. In the event that a
potential winner is disqualified for any reason, Sponsor may award the prize to an alternate winner by
random drawing from among all remaining eligible entries. Only three (3) alternate drawings will be held,
after which the prize will remain un-awarded.

6. PRIZE

ONE (1) GRAND PRIZE is available: A trip for two (2) to Playa Flamingo, Costa Rica. The trip
package includes roundtrip coach-class air transportation for two (2) from an airport near winner’s home
(determined by Sponsor in its sole discretion) to Costa Rica; four (4) nights’ accommodations at a private

Villa in Playa Flamingo, Costa Rica (double occupancy); a $1,000 Kate Spade New York gift card (terms
and conditions apply; and a Kate Spade New York tote bag filled with goodies (contents determined by
Sponsor in its sole discretion). Approximate Retail Value (“ARV”): $7,200. All travel related expenses
including but not limited to ground transportation to and from home, taxes, gratuities, incidentals,
upgrades, insurance, service charges, airport surcharges, departure taxes, food & beverage and
excursions, not specified in prize description and personal expenses including but not limited to
telephone/Internet charges are the sole responsibility of prize winner. Winner and travel companion must
travel on the same itinerary, and each must have valid photo ID, passport, and any other required
documentation prior to departure. Prize must be used within one (1) year from prize award date or prize
will be forfeited. Trip elements and travel are subject to availability. Trip must be booked at least six (6)
weeks prior to travel. All reservations are the sole responsibility of the Grand Prize winner. All
reservations are based on availability and all holidays may be excluded. Accommodations are subject to
availability at time of reservation. Blackout dates, advance booking requirements and travel restrictions
may apply. Availability is subject to factors such as weather, seasonality and space availability.
Reservations are subject to availability. If weather affects the ability for winner and his/her guest to
redeem any portion of prize during the scheduled date and time, then the Sponsor shall have no further
obligation to the winner and/or guest other than to supply the remaining elements of the prize package
minus the unused portion of prize. If for any reason whatsoever, winner and/or guest are unable to travel
after all travel arrangements have been made and paid, the Sponsor shall have no further obligation to
the winner. Winner and guest are responsible for obtaining the proper travel documentation (e.g., valid
photo ID and/or passport) prior to travel. If winner is a minor in his/her place of residence, winner’s guest
must be winner’s parent/legal guardian or the Grand Prize winner must travel with the written permission
of such parent or legal guardian in form and substance acceptable to Sponsor in its sole discretion.
Winner’s guest must be legal U.S. resident, 18 years or older, or if such travel companion is a minor, the
Grand Prize winner must be such minor’s parent or legal guardian, or the travel companion must travel
with the written permission of such parent or legal guardian in form and substance acceptable to Sponsor
in its sole discretion. The Grand Prize winner’s travel companion (or such travel companion’s parent/legal
guardian if travel companion is a minor) must complete and return a Liability/Publicity/Travel Release
prior to travel as noted above. Airfare may not include government taxes, Passenger Facility Charge or
September 11th Security Fee. Airline tickets are non-refundable/non-transferable and are not valid for
upgrades and/or frequent flyer miles. Other travel restrictions and blackout dates may apply. All airline
tickets are subject to the vagaries of flight variation, work stoppages, and schedule or route changes.
Sponsor reserves the right to structure travel routes and select hotels in its sole discretion. The ARV is
an estimate made before the Sweepstakes begins. The Grand Prize winner will not receive cash or any
other form of compensation if actual travel costs are less than the estimate made in these Official Rules.
The round trip air transportation element for any travel prize begins and ends at the point of departure.
No interest will be awarded on cash prizes. A deposit or payment in advance, or presentation of a credit
card by the Grand Prize winner, may be required at the time of check-in at the hotel. Any hotel
cancellations or changes to hotel reservations after confirmation must be made with the hotel directly, and
the Grand Prize winner is solely responsible for any charges and/or fees arising from changes made
directly with the hotel. The prize restrictions/conditions stated herein are not all-inclusive and the Grand
Prize described above may be subject to additional restrictions/conditions, which may be stated in the
Declaration and/or other travel documents. In the event the Grand Prize winner and/or his or her travel
companion engages in behavior that, as determined by Sponsor in its sole discretion, is obnoxious or
threatening, illegal or that is intended to annoy, abuse, threaten or harass any other person, Sponsor
reserves the right to terminate the trip early, in whole or in part, and send the Grand Prize winner and/or
his or her travel companion home with no further compensation. Prize is non-transferable and no
substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves
the right to substitute the prize or a prize component for one of equal or greater value if the designated
prize or prize component should become unavailable for any reason. Winner is responsible for all federal
state, local and/or provincial taxes and fees associated with prize receipt and/or use. Odds of winning the
Sweepstakes prize depend on the number of eligible entries received during the Promotion Period.
Sponsor makes no warranties, and hereby disclaims any and all warranties, express or implied,
concerning any prize furnished in connection with the Sweepstakes. WITHOUT LIMITING THE
GENERALITY OF THE FOREGOING, SUCH PRIZES ARE PROVIDED “AS IS” WITHOUT WARRANTY
OF ANY KIND, EITHER EXPRESS OR IMPLIED, AND SPONSOR HEREBY DISCLAIMS ALL SUCH

WARRANTIES, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND/OR NON-INFRINGEMENT.

7. RELEASE
By participating in this Sweepstakes and/or accepting a prize, entrants and winner (and any
minor entrant’s parent or legal guardian) agree that Sponsor, AFAR Media LLC, Administrator, Facebook,
Inc., Twitter, Inc. and each of their respective subsidiaries, affiliates, suppliers, distributors,
advertising/promotion agencies, and prize suppliers, and each of their respective parent companies and
each such company’s officers, directors, employees, LLC member and agents (all such individuals and
entities collectively referred to herein as the “Released Parties”) shall not be responsible or liable for,
and are hereby released and held harmless from, any and all costs, injuries, losses or damages of any
kind, including, without limitation, death and bodily injury, due in whole or in part, directly or indirectly, to
participation in the Sweepstakes or any Sweepstakes-related or prize-related activity, or from entrants’
acceptance, receipt, possession and/or use or misuse of any prize, and have not made any warranty,
representation or guarantee express or implied, in fact or in law, with respect to any prize, including,
without limitation, to such prize’s quality or fitness for a particular purpose.

8. PUBLICITY
Except where prohibited, participation in the Sweepstakes and acceptance of prize constitutes winner’s consent to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice, opinions and/or hometown and state or province for promotional purposes in any media, worldwide, without further payment or consideration, notice, review or approval.
9. GENERAL CONDITIONS
Sponsor reserves the right to cancel, suspend and/or modify the Sweepstakes,
or any part of it, if any fraud, technical failures, human error or any other factor impairs the integrity or
proper functioning of the Sweepstakes, as determined by Sponsor in its sole discretion. Sponsor reserves
the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or
the operation of the Sweepstakes or to be acting in violation of the Official Rules of this or any other
promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately
undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and,
should such an attempt be made, Sponsor reserves the right to seek damages from any such person to
the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not
constitute a waiver of that provision.

10. LIMITATIONS OF LIABILITY
The Released Parties are not responsible for: (1) any incorrect or inaccurate
information, whether caused by entrants, printing errors or by any of the equipment or programming
associated with or utilized in the Sweepstakes; (2) technical failures of any kind, including, but not limited
to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3)
unauthorized human intervention in any part of the entry process or the Sweepstakes; (4) technical or
human error which may occur in the administration of the Sweepstakes or the processing of entries; (5)
mail, entries, prize claims or notifications that are late, lost, undeliverable, damaged, incomplete, illegible,
unintelligible, stolen or otherwise not received by the intended recipient, in whole or in part, due to
computer, human or technical error of any kind, including but not limited to, inactive email accounts or an
entrant’s failure to monitor his/her email account; or (6) any injury or damage to persons or property which
may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Sweepstakes or
receipt or use or misuse of any prize. If for any reason an entrant’s entry is confirmed to have been
erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in
the Sweepstakes, if it is possible. If the Sweepstakes, or any part of it, is discontinued for any reason,
Sponsor, at its discretion, may elect to hold a random drawing from among all eligible entries received up
to the date of discontinuance for any or all of the prizes offered herein. No more than the stated number
of prizes will be awarded. In the event that production, technical, seeding, programming or any other
reasons cause more than the stated number of prizes as set forth in these Official Rules to be available
and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random
drawing among all legitimate, un-awarded, eligible prize claims.

11. DISPUTES
Except where prohibited, entrant agrees that: (1) any and all disputes, claims and causes
of action arising out of or connected with this Sweepstakes or any prize awarded shall be resolved
individually, without resort to any form of class action, and exclusively by the United States District Court

for the Eastern District of Michigan (Southern Division) or the appropriate Michigan State Court located in
Oakland County, Michigan U.S.A.; (2) any and all claims, judgments and awards shall be limited to actual
out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event
attorneys’ fees; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant
hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other
damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied
or otherwise increased. All issues and questions concerning the construction, validity, interpretation and
enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in
connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of
the State of Michigan, U.S.A. without giving effect to any choice of law or conflict of law rules (whether of
the State of Michigan or any other jurisdiction), which would cause the application of the laws of any
jurisdiction other than the State of Michigan.

12. PRIVACY
Information collected from entrants is subject to the Sponsor’s
Privacy Policy http://www.katespade.com/PRIVACY-POLICY/privacy-policy,default,pg.html and
Administrator’s Privacy Policy http://www.helloworld.com/privacy-policy. Note to Canadian Entrants:
Personal information will be maintained on servers located in the United States.
13. WINNER LIST
For any legally required winner list, visit bit.ly/1Ex4Jyn. The winner list will be posted
after winner confirmation is complete.