Heineken – Unlock Brewlock 2016 – Win a grand prize of a trip for 2 to Amsterdam OR hundreds of minor prizes

HEINEKEN UNLOCK BREWLOCK 2016 PROMOTION

Full Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. PURCHASING A PRODUCT WILL NOT IMPROVE YOUR CHANCES OF WINNING.

THE HEINEKEN UNLOCK BREWLOCK 2016 PROMOTION (“PROMOTION”) IS OPEN ONLY TO LEGAL RESIDENTS OF THE FIFTY UNITED STATES AND THE DISTRICT OF COLUMBIA WHO ARE TWENTY-ONE (21) YEARS OF AGE OR OLDER AS OF DATE OF ENTRY. SOME RESTRICTIONS APPLY. VOID OUTSIDE THE UNITED STATES AND WHERE PROHIBITED.

This Promotion consists of three parts: (a) a random chance instant win program (“Instant Win Program”), (b) a random chance secondary sweepstakes (“Secondary Sweepstakes”) and (c) a random chance primary sweepstakes (“Primary Sweepstakes”). Collectively the Instant Win Program, Secondary Sweepstakes, and the Primary Sweepstakes will be referred to as the Promotion,” and the Instant Win Period and the Sweepstakes Period as the “Promotion Period.”

The Instant Win Program is only open to legal residents of the 50 United States and the District of Columbia, except New Jersey and Texas. If you reside in New Jersey or Texas or outside the United States you are not eligible to participate in the Instant Win Program.

The Secondary Sweepstakes is open only to legal residents of the United States residing in New Jersey and Texas. If you do not reside in New Jersey or Texas you are not eligible to participate in the Secondary Sweepstakes.

The Primary Sweepstakes is open to all eligible residents of the fifty (50) United States and the District of Columbia.

1. START/END DATES : The Instant Win Program begins at 12:01 a.m. Eastern Time (ET) on 1/1/16 and ends at 11:59 p.m. ET on 12/31/16 or when all Instant Win prizes have been awarded, whichever is earlier (“Instant Win Period”). Both the Secondary and Primary Sweepstakes begin at 12:01 a.m. ET on 1/1/16 and end at 11:59 p.m. ET on 12/31/16. (“Sweepstakes Period”). Collectively, the Instant Win Program and the Secondary and Primary Sweepstakes are referred to as the “Promotion,” and the Instant Win Period and the Sweepstakes Period as the “Promotion Period.”This Promotion is in no way sponsored, endorsed, or administered by, or associated with, Facebook, Twitter, Google+, Apple or Fandango. You are providing your information to HEINEKEN USA Inc. (“Sponsor”).

2. HOW TO ENTER:

There are several ways to enter:

(a) Download the free Brewlock consumer application from the iTunes or Android app store and open it on your mobile device. You must register using your Facebook, Twitter, or Google+ profile or your e-mail address. You then focus the mobile device camera on a Brewlock tap handle, BrewLock table tent or BrewLock POS. You have the option to share your picture on Facebook or Twitter. A wheel similar to a lock on a safe will then appear on the screen. You will then enter a random 4-digit code of your choosing. If the code is a winning code, you will be notified instantly that you have won an instant prize and what prize you have won. If the code is not a winning code, you will receive a message that the code is not a winning code and you will be invited to try again in twenty-four (24) hours. You will be able to enter the contest up to five (5) times every twenty-four (24) hours.

(i) Twitter: Twitter accounts are free. You must be an active holder of a non-private Twitter account to be eligible to enter this Contest via Twitter (i.e., you must make sure your tweets are set to “public” and not “private”).Twitter’s Terms of Service apply and can be found at http://twitter.com/tos.

(ii) Google+: Google+ accounts are free. Please refer to the Google+ terms and conditions if you do not have a Google+ account and wish to set one up. The terms and conditions can be found at https://www.google.com/+/policy/pagesterm.html.

(iii) Facebook: Once you have downloaded the app, click on the Facebook icon. This will take you to Facebook where you will log on as usual. Once you have logged on you will automatically be taken back to the app.

(b) Internet: Visit http://brewlockapp.com/unlockbrewlock and follow the prompts.

Regardless of the method of entry you choose, if you enter the Promotion using a Mobile Device on your mobile service providers network (as opposed to a Wi-Fi network), your carrier’s text and data rates apply. You should consult your wireless service provider’s pricing plan for details. You agree to incur any and all charges demanded by your wireless carrier.

By submitting an entry, entrants fully and unconditionally agree to be bound by these Official Rules and the decisions of the judges, which will be final and binding in all matters relating to the Promotion. All Internet/SMS entries must be submitted by 11:59 p.m. ET on 12/31/16. By submitting an entry, entrants (except for residents of New Jersey and Texas) are automatically entered into both the Instant Win and the Primary Sweepstakes. Residents of New Jersey and Texas are automatically entered into the Secondary and Primary Sweepstakes. One (1) entry per person during any twenty-four hour period.Please note that there is a limit of one (1) prize per individual, household, street address and/or email address during any six- (6) month period across all HEINEKEN USA promotions, regardless of brand, except that in the case of this Promotion entrants from all states except New Jersey and Texas may win one (1) Instant Win prize and still be eligible to win the grand prize in the Primary Sweepstakes. New Jersey and Texas residents are eligible to win one (1) Secondary Sweepstakes prize and are still eligible for a chance to win the grand prize in the Primary Sweepstakes.

3. ELIGIBILITY:

Open to legal residents of the 50 United States (& DC) who are 21 years of age or older as of date of entry. The following individuals and members of their families (parents, grandparents, children, siblings, spouses) and immediate households (whether related or not) are not eligible for participation: employees, officers and directors of Sponsor and its parent, subsidiary and affiliated companies, alcoholic beverage suppliers, wholesalers, distributors and importers, alcoholic beverage retailers, and Sponsor’s advertising and promotion agencies. All federal, state and local regulations apply.

Instant Win:The instant win portion of this Promotion is open only to legal residents of the 50 United States and the District of Columbia (except New Jersey and Texas) who are 21 or older at time of entry. This portion of the Promotion may only be entered in or from the United States and the District of Columbia (excluding New Jersey and Texas), and entries originating from New Jersey, Texas, or other jurisdictions outside the United States are not eligible. You are not authorized to participate in the Instant Win portion of this Promotion if you reside in New Jersey or Texas or outside the United States.

Secondary Sweepstakes: The Secondary Sweepstakes portion of this Promotion is open only to legal residents of the United States residing in New Jersey and Texas who are 21 or older at time of entry. You are not authorized to participate in the Secondary Sweepstakes if you do not reside in New Jersey or Texas.

Primary Sweepstakes: The Primary Sweepstakes is open to all legal residents of the fifty United States and the District of Columbia who are 21 or older at time of entry.

4. PRIZES:

No part of any prize includes any alcoholic beverages. Prizes are awarded “as is” with no warranty or guarantee, either expressed or implied by Sponsor. Prizes are not transferable or redeemable for cash. No substitutions of prizes by winners are allowed, but Sponsor reserves the right to substitute a prize of equal or greater value. All taxes, fees and surcharges on prizes are the sole responsibility of winner.

Instant Win Prizes

The following Instant Win prizes will be randomly awarded throughout the Promotion Period.

Prize Description

Number to be Awarded

ARV each Prize

ARV all Prizes

Gift cards for music downloads

840

$ 10

$8,400.00

Uber credits

340

$ 25

8,500.00

Fandango Promo Code*

340

$ 26

8,840.00

Stubhub credits

84

$100

8,400.00

Limit one (1) Instant-Win prize per person or household.

Secondary Sweepstakes Prizes

Prize Description

Number to be Awarded

ARV each Prize

ARV all Prizes

Gift cards for music downloads

210

$ 10

$2,100.00

Uber credits

85

$ 25

2,125.00

Fandango Promo Code*

85

$ 26

2,210.00

Stubhub credits

21

$100

2,100.00

Limit one (1) Secondary Sweepstakes prize per person or household.

* Fandango Promo Code: Winner will receive a Fandango Promotional Code via e-mail valid for 2 movie tickets ($13 per ticket, up to $26 total value, including Fandango fees) to see any movie at Fandango partner theaters in the U.S., at any showing including those designated as “no coupons, no passes” in local theater listing guides. Fandango Promotional Code must be redeemed by 12/31/2016 and is void if not redeemed by the expiration date. Only valid for purchases made at www.fandango.com or via the Fandango app for Fandango partner theaters in the U.S. and cannot be redeemed directly at any Fandango partner theater box office. If lost, cannot be replaced. No reproductions will be accepted. No cash value. Not valid with any other offer. Offer valid in U.S. and valid for one-time use only. Not for resale; void if sold or exchanged. If movie tickets with Fandango’s convenience fee included is more than maximum value of the Fandango Promotional Code then user must pay the difference. Any price difference between movie tickets purchased and maximum value of the Fandango Promotional Code will not be refunded. Limit 1 reward per person or household. Neither Fandango nor Fandango Loyalty Solutions, LLC is a co-sponsor or sponsor of this promotion. The redemption of Fandango Promotional code is subject to Fandango’s terms and conditions atwww.fandango.com/termsofuse.aspx and www.fandango.com/PurchasePolicy.aspx. ©2015 Fandango Loyalty Solutions, LLC. All Rights Reserved.

Primary Sweepstakes

One (1) grand prize will be awarded. Grand prize consists of a trip for two to Amsterdam (leaving on a Thursday, arriving on Friday, and returning the following Monday) and includes the following: round-trip coach airfare for two from the gateway airport nearest winner’s residence, and hotel accommodations for two (one room, double occupancy) for three (3) nights. Grand prize approximate retail value: $4,000. IMPORTANT: You may enter once every twenty-four (24) hours for a chance to win an Instant Win or Secondary Sweepstakes prize. However, only your first entry into this Promotion is eligible for a chance to win the Primary Sweepstakes grand prize. Instant Win prize winners and Sweepstakes winners are still eligible for a chance to win the Primary Sweepstakes grand prize.

Exact transportation and accommodation details, dates, times and terms for the grand prize to be determined at the sole discretion of Sponsor. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel and accommodations are subject to availability Blackout dates and other restrictions may apply. All travel must be completed by date determined by Sponsor at its sole discretion or prize will be forfeited. Once travel is booked, any penalties incurred as a result of changes to flights are the sole responsibility of winner. Travel is subject to the terms and conditions set forth in these rules, and those set forth by the Sponsor’s airline carrier of choice as detailed in the passenger ticket contract. All expenses and travel costs incurred as a result of seeking or winning a prize are the sole responsibility of winner. Any expense or cost not expressly stated in the description of the prize above, including but not limited to, ground transportation, meals, incidentals, gratuities, passenger tariffs or duties, surcharges, airport fees, service charges or facility charges, personal charges at lodging, security fees, taxes or other expenses are the sole responsibility of winner. Travel companion must be twenty-one (21) years of age or older as of the date of departure and must travel on the same itinerary and at the same time as the winner. Travel must be round trip. Winner(s) and travel companion(s) are solely responsible for obtaining any required travel documents, including a valid passport where applicable, and travel insurance. Winner and travel companion must execute liability/publicity releases prior to issuance of tickets. Travel restrictions, conditions and limitations may apply. Sponsor will not replace any lost, mutilated or stolen tickets, travel vouchers or certificates. Sponsor is not responsible for any penalty charges incurred as a result of changes to tickets that have been issued. Any such penalties incurred are the sole responsibility of winner.In the event a passport and/or visa are required and winner and/or winner’s guest do not have a valid passport, winner and/or guest have thirty (30) days from date they are notified that they are a winner or winner’s guest to obtain a valid passport and/or visa or winner will be disqualified and prize may be awarded to an alternate winner.

ARV all prizes: $46,675.

All federal, state and local taxes, fees, and surcharges on any prize are the sole responsibility of winner of the prize. Winners of prizes with a value of $600 or more will be issued an IRS Form 1099-MISC early in the year following the year in which prize was awarded for filing with his/her federal and state tax returns. Sponsor complies with all tax reporting requirements. The amount of any tax liability will vary depending on winner’s tax bracket

5. ODDS OF WINNING:

Instant Win: Odds of winning an Instant Win prize depend on the number of eligible Instant win entries divided by the number of prizes available.

Secondary Sweepstakes: Odds of winning are dependent on the number of eligible entries received from residents of New Jersey and Texas.

Primary Sweepstakes: Odds of winning are dependent on the number of eligible entries received from all entrants.

6. WINNER SELECTION, NOTIFICATION AND VERIFICATION:

Instant Win

Instant Win prize winners will be selected at random and notified shortly after entry is received by Sponsor. If you are a potential Instant Prize winner, you will receive a message stating that you have won an Instant Win prize. A message will be sent via your Facebook, Twitter, or Google+ account if you entered using one of these methods of entry, or via e-mail if you entered via the Internet. Within a week of receiving notification that winner is an instant winner of a prize, he/she will receive a prize acceptance form which must be returned within three (3) days of receipt or prize will automatically be forfeited. Please note that you are not officially a winner until your eligibility has been verified and you have fully complied with these Official Rules. Limit one (1) instant prize per person or household.

Secondary Sweepstakes

Potential winners in the Secondary Sweepstakes portion of the Promotion will be selected in a random drawing of all eligible entries received from residents of New Jersey and Texas, to be held on or about 1/5/17. Drawing will be conducted by Sponsor or its appointed agent, and all decisions are final. Potential winners will be contacted by telephone. Potential winners of prizes will be required to complete a Declaration of Eligibility and Publicity and Liability Release and return it within three (3) days of receipt or prize will automatically be forfeited. If any potential winner cannot be reached within two (2) days of first notification attempt, if any prize or prize notification is returned as undeliverable, if any potential winner rejects his/her prize or in the event of non-compliance with these Official rules, such prize will be forfeited and an alternate winner will be selected from all remaining eligible entries. Upon forfeiture of any prize no compensation will be given. Limit one (1) secondary prize per person or household.

Primary Sweepstakes

The potential grand prize winner in the Primary Sweepstakes portion of the Promotion will be selected in a random drawing of all eligible entries received from residents of all fifty (50) states and the District of Columbia, to be held on or about 1/6/17, or after all the winners in the Secondary Sweepstakes have been selected. The potential grand prize winner will be required to sign and return, where legal, an Affidavit of Eligibility and Liability and Publicity Release within three (3) days of notification that he/she is a potential winner. No potential winner will be an official winner until his/her eligibility, liability and publicity release has been returned and eligibility has been formally verified by Sponsor. If any potential winner fails to comply with the Official Rules and/or to submit the required documentation within the designated time period, he/she will automatically be disqualified and the prize may be awarded to an alternate winner.

7. LICENSE AND RELEASE:

Participation in Promotion and acceptance of prize constitutes winner’s and guest’s (where applicable) permission for Sponsor or its agents to photograph, film and record each winner, and to use his/her name, address (city and state), likeness, photograph, voice, biographical information and/or any statements made by winner regarding the Promotion or Sponsor for purposes of trade, publicity or promotion without notice or additional compensation, except where prohibited by law. By participating and/or accepting a prize, entrants, winners and guests acknowledge and agree that this Promotion is in no way sponsored, endorsed, or administered by, or associated with, Facebook, Twitter, Google+, Apple or Fandango and agree to release and hold harmless Sponsor, to release and hold harmless Facebook, Twitter, Google+. Apple, Fandango, Sponsor’s advertising and promotion agencies and their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers and directors (“Released Parties”) from any and all liability for loss, harm, damage, injury, cost or expense whatsoever including without limitation, property damage, personal injury and/or death which may occur in connection with, preparation for, travel to, or participation in Promotion, or possession, acceptance and/or use or misuse of prize or participation in any Promotion-related activity, including but not limited to any claims based on publicity rights, defamation or invasion of privacy and merchandise delivery. Sponsor shall not be responsible for any cancellations, delays, diversions or substitutions or omissions whatsoever by any transportation companies or any other persons providing any services to winner, including any results thereof such as changes in services or location necessitated by same. Sponsor is not responsible if any part of a Promotion prize cannot be awarded due to acts of god, acts of war, natural disasters, weather, or acts of terrorism. Sponsor shall not be liable for any loss or damage to personal belongings. Entrants who do not comply with these Official rules or attempt to interfere with this Promotion in any way shall be disqualified There is no purchase or sales presentation required to participate. A purchase does not increase odds of winning.

8. ADDITIONAL TERMS:

Sponsor reserves the right to alter, suspend or terminate the Promotion without notice if, in sponsor’s sole discretion, the integrity of Promotion becomes compromised in any way. In the event the Promotion is terminated prematurely, all eligible entries received prior to Promotion being compromised will be included in the prize drawings. No automated devices, bots and/or other programs and/or software are permitted. All entries become the sole and exclusive property of Sponsor and will not be acknowledged or returned. Delivery of a prize will require a street address (no P.O. Boxes, except that residents of Washington state may use P.O. Boxes) located within the 50 United States or the District of Columbia. Sponsor is not responsible for late, unintelligible, misdirected, technically corrupted, or garbled entries, which will be disqualified, or for problems of any kind whether mechanical, human or electronic. Proof of submission will not be deemed to be proof of receipt by Sponsor.

In case of dispute as to the identity of any Twitter, Facebook, or Google+ entrant, an entry will be declared as made by the authorized account holder of the Twitter, Facebook, or Google+ account. In case of a dispute as to the identity of any Internet entrant, entries made by Internet will be deemed made by the authorized account holder of the email address submitted at the time of entry. The “authorized account holder” is deemed the natural person who is assigned to an email address by an Internet access provider, service provider or other online organization that is responsible for assigning email addresses for the domain associated with the submitted email address. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the email address associated with the winning entry.

If for any reason the Promotion is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, automated entries or Code requests, fraud, technical failure, human error or any other cause beyond the control of Sponsor that corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Promotion, sponsor reserves the right in its sole discretion to disqualify any individual who tampers with the entry process, and to cancel, terminate, modify or suspend the Promotion. Sponsor assumes no responsibility for any error, omission, interruption, telephone or other communications malfunctions, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. Sponsor is not responsible for any problems or technical malfunction of any telephone network or lines, computer on-line systems, servers or providers, computer equipment, software, failure of any email or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any website, any combination thereof, or otherwise, including any injury or damage to entrant’s or any other person’s computer related to or resulting from participation or downloading any materials in the Promotion.

Sponsor and its agents are not responsible for printing, distribution or production errors and may rescind, cancel, suspend, modify or revoke this Promotion based upon any such error without liability in their sole discretion. If by reason of a printing, computer or other error, more prizes are awarded in a prize category than the number set forth in these Official Rules, all persons purportedly making valid claims will be included in a random drawing to award the advertised number of prizes available. In no case will more than the advertised number of prizes will be awarded. Anti-fraud detection devices may be used for verification purposes.

Caution: Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Promotion may be a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.

IN NO EVENT WILL THE RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING OUT OF YOUR ACCESS TO AND USE OF THE WEBSITES AND/OR THIS PROMOTION, OR YOUR DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY WEBSITES ASSOCIATED WITH THE PROMOTION.

9. DISPUTES; GOVERNING LAW:

The parties waive all rights to trial in any action or proceeding instituted in connection with these Official Rules, including, without limitation, the Promotion. Any controversy or claim arising out of or relating to these Official Rules and/or the Promotion shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis, and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted in New York City, New York.

THEE OFFICIAL RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS CONFLICTS OF LAWS & RULES. For any matters which are not subject to arbitration as set forth in these Official Rules and/or in connection with the entering of any judgment on an arbitration award in connection with these Official Rules and/or the Promotion, the parties irrevocably submit and consent to the exclusive jurisdiction and venue of the state and federal courts located in or closest to New York City, New York. The parties agree not to raise the defense of forum non conveniens.

10. USE OF DATA:

Sponsor will be collecting personal data about entrants online, in accordance with its privacy policy. Please review sponsor’s privacy and cookie policy at http://heinekenusa.com/privacy-cookie-policy/. By participating in the Promotion, entrant hereby agrees to Sponsor’s collection and usage of his/her personal information and acknowledges that he/she has read and accepted Sponsor’s privacy policy. You are providing you information to HEINEKEN USA Inc. and not to Facebook, Twitter, Google+ or Apple.

11. GRAND PRIZE WINNER’S NAME:

To obtain the grand prize winner’s name, send a self-addressed, stamped envelope with sufficient postage to Grand Prize Winner, Heineken Brewlock Unlock Promotion, P. O. Box 248, Woodbridge, NJ 07095. All requests for the grand prize winner’s name must be postmarked by 1/31/17 and received by 2/15/17.

12 SPONSOR: HEINEKEN USA Inc., New York, NY.

Brewed in Holland. Imported by Heineken USA Inc., New York, NY. ©2016 HEINEKEN® Lager Beer. HEINEKEN® Light Lager Beer.

Fandango and its parents, affiliates, and subsidiaries are not a sponsor or co-sponsor of this promotion and are not responsible for the promotion, administration or execution of this Sweepstakes.