Choice Hotels – What’s Your Waffle – Win half a million choice Privileges Points valued at $3,500

THE CHOICE HOTELS WHAT’S YOUR WAFFLE SWEEPSTAKES
OFFICIAL RULES

NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR
CHANCES OF WINNING. VOID OUTSIDE THE 50 UNITED STATES AND THE DISTRICT OF
COLUMBIA, AND WHERE PROHIBITED BY LAW.

1. Eligibility: Choice Hotels What’s Your Waffle Sweepstakes (the “Sweepstakes”) is open only to
legal residents of the fifty (50) United States or the District of Columbia who are above the age of
majority in their state of residence at the time of entry. Employees of Choice Hotels International
Services, Corp., Choice Hotels International, Inc., and their parent and affiliate companies,
franchisees, the immediate family (spouse, parents, siblings and children) and household
members of each such employee and franchisee are not eligible. Winning a prize is contingent
upon fulfilling all requirements set forth herein. The Sweepstakes is void outside the 50 United
States and the District of Columbia; in Puerto Rico and all U.S. territories and possessions; and
where prohibited by law. Participation constitutes entrant’s full and unconditional agreement to
these Official Rules and Sponsor’s decisions, which are final and binding in all matters related to
the Sweepstakes. The Sweepstakes is subject to all federal, state and local laws and regulations.
This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with,
Facebook, Twitter, Instagram or YouTube.

2. Sponsor: Choice Hotels International Services, Corp., 1 Choice Hotels Circle, Rockville, MD
20850 (“Sponsor”).

3. Timing: The Sweepstakes begins on August 24, 2017 at 12:00 a.m. Eastern Time (“ET”) and
ends on October 12, 2017 at 11:59 p.m. ET (the “Sweepstakes Period”). Sponsor’s computer is the
official time-keeping device for this Sweepstakes.

4. How to Enter: To enter the Sweepstakes vote for your favorite of three limited-edition waffle
flavors (Sweet Caramel, Cinnamon Roll, or Birthday Cake).

There are [5] ways to vote:
i. Facebook Entry Method: During the Sweepstakes Period, visit Sponsor’s Facebook
page located at https://www.facebook.com/choicehotels. Vote for one of the three
limited-edition waffle flavors by posting your vote in the comments below the
“whatsyourwaffle” post and/or posting your vote in the comments below any of the
Choice Waffle Day Influencers “whatsyourwaffle” posts using the hashtags
#whatsyourwaffle and #sweepstakes. In order for your vote to count, you must
include “#whatsyourwaffle” and “#sweepstakes” in your post.

ii. Twitter Entry Method: During the Sweepstakes Period, vote for one of the three
limited-edition waffle flavors by tweeting your vote to @ChoiceHotels using
“#whatsyourwaffle” and “#sweepstakes” in your tweet. Entrants can also submit their
vote by replying to any of the @ChoiceHotels “whatsyourwaffle” tweets with their
vote and the hashtags #whatsyourwaffle and #sweepstakes, and/or replying to any of
the Choice Waffle Day Influencers “whatsyourwaffle” tweets with their vote and the
hashtags #whatsyourwaffle and #sweepstakes. In order for your vote to count, you
must include “#whatsyourwaffle” and “#sweepstakes” in your tweet.

iii. Instagram Entry Method: During the Sweepstakes Period, vote for one of the three
limited-edition waffle flavors by uploading a photo of your favorite waffle flavor or
voting in the comments of a Waffle Dayimage on Instagram using “#whatsyourwaffle”
and “#sweepstakes” in your post. Entrants can also reply to a comment below the
“whatsyourwaffle” post on the @ChoiceHotels Instagram account and/or reply below
any of the Choice Waffle Day Influencers “whatsyourwaffle” posts with their vote and
the hashtags #whatsyourwaffle and #sweepstakes. In order for your vote to count,
you must include “#whatsyourwaffle” and “#sweepstakes” in your post.

iv. YouTube Entry Method: During the Sweepstakes Period, visit Sponsor’s YouTube page
located at https://www.youtube.com/user/Choicehotels. Vote for one of the three
limited-edition waffle flavors by posting your vote in the comments below the
“whatsyourwaffle” video and/or posting your vote in the comments below any of the
Choice Waffle Day Influencers “whatsyourwaffle” post using the hashtags
#whatsyourwaffle and #sweepstakes. In order for your vote to count, you must
include “#whatsyourwaffle” and “#sweepstakes” in your post. Entries on YouTube
must comply with YouTube’s “Community Guidelines” (located at
https://www.youtube.com/yt/policyandsafety/communityguidelines.html) and
Terms of Service ( located at
https://www.youtube.com/static?gl=US&template=terms).
v. Website Entry Method: Go to the Sweepstakes website located at
ComfortHotelsWaffleDay.com. Complete the entry form with all required information
and then vote for one of the three limited-edition waffle flavors

NOTE: Each vote received by Sponsor during the Sweepstakes Period constitutes one “Entry” into
the Sweepstakes. If your posts on Facebook, Twitter, Instagram or YouTube are not visible to the
public, the Sponsor may not receive your Entry. Limit: one (1) Entry per day All Entries become
property of the Sponsor. Any attempt by an entrant to obtain more than one Entry per method
per day by using multiple/different email addresses, identities, registrations and logins, or any
other methods will void that entrant’s Entries and that entrant may be disqualified. Entries must
also comply with the “Entry Requirements” described below. Use of any automated system to
participate is prohibited and will result in disqualification. Sponsor is not responsible for lost, late,
incomplete, invalid, unintelligible or misdirected Entries, which will be disqualified. In the event
of a dispute as to the identity of an entrant, the Entry will be deemed submitted by the
authorized account holder of the email address used to enter. The “authorized account holder” is
the natural person assigned an email address by an Internet access provider, online service
provider or other organization responsible for assigning email addresses for the domain
associated with the submitted address. Potential winners may be required to show proof of being
the authorized account holder.
ENTRY REQUIREMENTS: Ineligible entries include those that are unresponsive, as well as those
that are, in whole or in part, (i) threatening, abusive, harassing, defamatory, libelous, hateful,
embarrassing to another person or entity, deceptive, obscene, invasive of another’s privacy,
tortious, or contains racial slurs; (ii) contain advertisements, spam, references to other products,
offers, websites, competitors; (iii) contain explicit or graphic descriptions or accounts of, sexual
acts; (iv) contain email addresses, phone numbers, links to websites, physical addresses or other
forms of contact information; (v) are not within the spirit of the Sweepstakes, as determined by
Sponsor in Sponsor’s sole discretion; or (vi) are submitted by an employee of Sponsor, Choice
Hotels International, Inc., or either of their respective parent and affiliate companies, franchisees,
such employees’ immediate family (spouse, parents, siblings and children) or household
members of each such employee and franchisee (“Entry Requirements”).
5. Winner Selection & Notification: Within 5 business days after the end of the Sweepstakes
Period, Sponsor will randomly select one (1) potential winner from among all Entries received at
Sponsor’s headquarters in Rockville, MD (“Winner”). The potential Winner will be notified by
Sponsor via email and/or on the social media platform where they submitted the Entry within ten
(10) business days after the end of the Sweepstakes Period. Potential Winner’s mailing address
will also be confirmed via email at that time.
Acceptance of the prize shall constitute and signify the Winner’s agreement and consent that
Sponsor and its designees may use the Winner’s name, city, state, likeness, entry and/or prize
information in connection with the Sweepstakes for promotional, advertising or other purposes,
worldwide, in any and all media now known or hereafter devised, including the Internet, without
limitation and without further payment, notification, permission or other consideration, except
where prohibited by law. Winner must continue to comply with all terms and conditions of these
Official Rules, and winning is contingent upon fulfilling all requirements.
6. Prizes: One Grand Prize: One (1) potential Grand Prize Winner will receive half a million Choice
Privileges® Points awarded to the Winner’s Choice Privileges account (“Grand Prize”), providing
winners up to 31 room nights, depending on date and hotel selected. Approximate Retail Value
(“ARV”) of Grand Prize: $3,500.00. Odds of winning depend on the number of Entries received.
Potential Winner will need to open a free Choice Privileges account to collect the Grand Prize.
The certificate and information packet about the Grand Prize and how to redeem will be sent to
potential Winner via postal mail within two (2) weeks after verification of Winner, name, mailing
address and Choice Privileges membership. Grand Prize certificate is subject to the terms and
conditions. No transfer, substitution or cash equivalent for prize is allowed, except at Sponsor’s
sole discretion. Sponsor reserves the right to substitute the prize, in whole or in part, for a prize
of equal or greater monetary value if the prize or any portion of the prize cannot be awarded, in
whole or in part, as described for any reason. Prize will be awarded “as is” with no warranty or
guarantee, either express or implied offered by Sponsor. The Winner is solely responsible for all
federal, state, and local taxes associated with the Grand Prize, as well as fees and expenses
including, but not limited to taxes, fees, meals, gratuities, insurance, incidentals, and
transportation, if any, arising out of, or resulting from, acceptance or use of the Grand Prize.
If a potential Winner is found to be ineligible, cannot be contacted or does not respond to
Sponsor’s attempts to contact potential Winner within a reasonable amount of time, or if he/she
cannot or does not comply with these Official Rules, such potential Winner will be disqualified
and an alternate Grand Prize Winner may be selected via random selection from among the
remaining eligible Entries received. Sponsor reserves the right to not seek an alternate potential
prize Winner in the event that the individual originally selected is disqualified, at Sponsor’s sole
discretion.
7. Consent and Release: By receipt of the Grand Prize, or any component thereof, Winner agrees
to release and hold harmless the Sponsor, Facebook, Inc., Twitter, Inc., Instagram, Inc., YouTube,
Inc. and any party associated with the development or administration of this Sweepstakes, and
their parent, subsidiary, and affiliated entities, and each of their respective officers, directors,
members, shareholders, employees, independent contractors, agents, representatives,
successors and assigns (collectively, “Released Entities”), from any and all liability whatsoever in
connection with this Sweepstakes, including without limitation legal claims, costs including but
not limited to travel expenses, injuries, losses or damages, demands or actions of any kind
(including without limitation personal injuries, death, damage to, loss or destruction or property,
rights of publicity or privacy, defamation, or portrayal in a false light) (collectively, “Claims”).
Except where prohibited: (i) entry into the Sweepstakes constitutes the consent of the entrant,
without further compensation, to use his/her name, likeness, biographical data, and contact
information for editorial, advertising, marketing, publicity, and administrative purposes by the
Sponsor and/or others authorized by the Sponsor; (ii) acceptance of the Grand Prize, or any
component thereof, constitutes a release by Winner of the Released Entities of any and all Claims
in connection with the administration of this Sweepstakes and the use, misuse, or possession of
any prize.
8. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the
Sweepstakes, or any part of it, if any fraud, technical failures or any other factor impairs the
integrity or proper functioning of the Sweepstakes, as determined by Sponsor in its sole
discretion. If terminated, Sponsor may, in its sole discretion, determine the Winner by random
drawing from among all non-suspect Entries received up to time of such action. Sponsor, in its
sole discretion, reserves the right to disqualify any individual it finds to be tampering with the
operation of the Sweepstakes or to be acting in violation of the Official Rules of this or any other
promotion or in an unsportsmanlike or disruptive manner and void all associated Entries. Any
attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes
may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor
reserves the right to seek damages and other remedies (including attorneys’ fees) from any such
person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these
Official Rules shall not constitute a waiver of that provision. All interpretations of these Official
Rules and decisions by Sponsor are final.
9. Limitations of Liability: Released Parties are not responsible for: (1) any incorrect or inaccurate
information, whether caused by entrant, printing, typographical or other errors or by any of the
equipment or programming associated with or utilized in the Sweepstakes; (2) technical failures
of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone
lines or network hardware or software; (3) unauthorized human intervention in any part of the
entry process or the Sweepstakes; (4) printing, typographical, technical, computer, network or
human error which may occur in the administration of the Sweepstakes, the announcement of
the prizes or in any Sweepstakes-related materials; (5) late, lost, undeliverable, damaged or
stolen mail; or (6) any injury or damage to persons or property which may be caused, directly or
indirectly, in whole or in part, from entrant’s participation in the Sweepstakes or receipt or use or
misuse of any prize (including any travel/activity related thereto). Released Parties are not
responsible for misdirected or undeliverable Entries or for any technical problems, malfunctions
of computer systems, servers, providers, hardware/software, lost or unavailable network
connections or failed, incomplete, garbled or delayed computer transmission or any combination
thereof. The value(s) of the Prize(s) set forth above represent Sponsor’s good faith determination
of the approximate retail value(s) thereof; the actual fair market value(s)as ultimately determined
by Sponsor are final and binding and cannot be challenged or appealed. In the event the stated
approximate retail value(s) of a Prize is more than the actual fair market value of that Prize, the
difference will not be awarded in cash or otherwise. No substitution or compensation will be
given for any portion of the prize that is not used. RELEASED ENTITIES MAKE NO WARRANTIES,
REPRESENTATIONS OR GUARANTEES, EXPRESS OR IMPLIED, IN FACT OR IN LAW, IN REGARD TO
THIS SWEEPSTAKES OR THE MERCHANTABILITY, QUALITY OR FITNESS FOR A PARTICULAR
PURPOSE REGARDING ANY PRIZE OR ANY COMPONENT OF ANY PRIZE. CAUTION: ANY ATTEMPT
BY AN ENTRANT TO DELIBERATELY DAMAGE ANY WEBSITE ASSOCIATED WITH THIS SWEEPSTAKES
OR UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES MAY BE A VIOLATION OF
CRIMINAL AND/OR CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES
THE RIGHT TO SEEK REMEMDIES AND DAMAGES (INCLUDING WITHOUT LIMITATION ATTORNEYS’
FEES) FROM ANY SUCH ENTRANT TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL
PROSECUTION.
10. Disputes: Except where prohibited, entrant agrees that: (1) any and all disputes, claims and
causes of action arising out of or connected with this Sweepstakes, these Official Rules, or any
prize awarded shall be submitted to JAMS for binding arbitration under its rules then in effect in
the State of Maryland, without resort to any form of class action, and determined by one
arbitrator to be mutually agreed upon by both parties, with the parties agreeing to share equally
in the arbitration costs; (2) any and all claims, judgments and awards shall be limited to actual
out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no
event attorneys’ fees; and (3) under no circumstances will entrant be permitted to obtain awards
for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential
damages and any other damages, other than for actual out-of-pocket expenses, and any and all
rights to have damages multiplied or otherwise increased. All issues and questions concerning the
construction, validity, interpretation and enforceability of these Official Rules, or the rights and
obligations of the entrant and Sponsor in connection with the Sweepstakes, shall be governed by,
and construed in accordance with, the laws of the State of Maryland without giving effect to any
choice of law or conflict of law rules (whether of the State of Maryland or any other jurisdiction),
which would cause the application of the laws of any jurisdiction other than the State of
Maryland.
11. Entrant’s Personal Information: Information collected from entrant is subject to Sponsor’s
Privacy Policy, available at https://www.choicehotels.com/legal/privacy-policy.
12. Winner List: For the name of the Winner, please send an email with the Subject line Choice
Hotels What’s Your Waffle Sweepstakes to WhatsYourWaffle@choicehotels.com by October 27,
2017. Should winner not respond in a week’s time, another winner will then be selected. The
process will continue, giving each winner a week to accept their prize, until a winner is confirmed.
© 2017 Choice Hotels International, Inc. All rights reserved.