Listerine – Win $5,000 check and a tons of prizes for INSTANT win game DAILY !

NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

1. ELIGIBILITY

LISTERINE® 21 Day Challenge (the “Promotion”) is open only to legal residents of the fifty (50) United States (including District of Columbia) who are at least eighteen (18) years old and the age of majority in their state of residence at the time of entry.

2. TIMING
The Promotion begins on February 2, 2015 at 12:00 a.m. Eastern Time (“ET”), ends on December 31, 2015 at 11:59 p.m. ET (the “Promotion Period”). The Promotion consists of a series of random drawings (“Sweepstakes”) and an instant win game (“Instant Win Game”). During the Promotion Period, there is a registration period (“Registration Period”), during which entrants can register to participate in the LISTERINE® Challenge. The Registration Period begins on February 2, 2015 and ends on December 10, 2015. After the conclusion of the Registration Period, entrants who registered by 12/10/15 can still participate in the LISTERINE® Challenge but no one new will be able to register. Once you register to participate in the LISTERINE® Challenge, you will have twenty-one (21) consecutive days (your “Challenge Period”) to participate in the Promotion, after which, you will be unable to participate for the remainder of the Promotion Period. There are three (3) milestones in your Challenge Period (each, a “Milestone”): one for taking the seven (7) day consecutive challenge, one for taking the fourteen (14) day consecutive challenge and one for taking the twenty-one (21) day consecutive challenge. Each Milestone must be completed consecutively in order to be eligible to receive an entry into the applicable drawing for completing that Milestone. There are eleven (11) monthly entry periods (each a “Monthly Entry Period”) as outlined in the chart below

For each Monthly Entry Period, there will be two (2) drawings: (i) a Seven (7) Day Milestone drawing, and (ii) a Fourteen (14) Day Milestone drawing. You will be entered into one of the drawings for a Monthly Entry Period based on if and when you complete the seven (7) day Milestone and if and when complete the fourteen (14) day Milestone. You are eligible to receive one (1) entry for each Milestone completion, for a maximum of two (2) entries( see in the official rules )

There are three (3) grand prize drawing entry periods (each a “Grand Prize Drawing Entry Period”) as outlined in the chart below. You are eligible to receive one (1) entry into a Grand Prize Drawing based on if and when you complete the Twenty-One (21) Day Milestone ( see in the official rules )

3.HOW TO ENTER

You can enter via a or b below. a. Take the LISTERINE® Challenge by Using LISTERINE® for 21 Days: During your Challenge Period, use LISTERINE® as directed for 21 days (the “Challenge”). Visit http://listerine.com/21daychallenge (the “Website”) and complete and submit the registration form, including a valid email address. You will also be asked to select a coach category (“Coach Category”) from which you will be sent tips and advice during the Promotion Period. You can opt-out of receiving these tips at any time by following the directions in any email. Each day of the Challenge you will receive an email asking you whether you completed the Challenge for that day. Sweepstakes Entry: Once you have checked “yes” daily for seven (7) consecutive days and completed the Seven (7) Day Milestone, you will receive one (1) Sweepstakes entry into the Seven (7) Day Milestone drawing for the applicable Monthly Entry Period. Once you have checked “yes” daily for fourteen (14) consecutive days and completed the Fourteen (14) Day Milestone, you will receive one (1) Sweepstakes entry into the Fourteen (14) Day Milestone drawing for the applicable Monthly Entry Period. Once you have checked “yes” daily for twenty one (21) consecutive days and complete the Twenty-One (21) Day Milestone, you will receive one (1) entry into the applicable Grand Prize Drawing. Instant Win Game: You can participate in the Instant Win Game once per day. After you log-in, you will advance to the Instant Win Game page and receive one (1) Instant Win Game play for that day. Once on the Instant Win Game page, follow the links and instructions to play the Instant Win Game. The Instant Win Game results will be instantly displayed. Potential winners of the Instant Win Game will be provided directions for validation. All potential winners are subject to verification of eligibility and compliance with the terms of these Official Rules before any prize will be awarded. Administrator is responsible for the functionality of the Instant Win Game. b. Enter Without Taking the LISTERINE® Challenge: i. Sweepstakes Mail-in Alternate Method: To enter without using LISTERINE® or participating in the Challenge, hand print your name, address, day and evening phone numbers, email address, and date of birth on a 3″ x 5″ piece of paper and mail it in an envelope with proper postage to “LISTERINE® 21 Day Challenge,” c/o HelloWorld, Inc., P.O. Box 5014, Department 816363, Kalamazoo, MI 49003-5014. Based on the postmarked and received by dates stated in the chart above in Section 3, you will receive one (1) entry into the Seven (7) Day Milestone drawing and one (1) entry into the Fourteen (14) Day Milestone drawing for the applicable Monthly Entry Period and one (1) entry into the applicable Grand Prize Drawing. Limit: One (1) entry per Milestone and one (1) stamped, outer envelope per person/email address for the entire Promotion Period. All mail-in entries must be handwritten and must be postmarked by and received by the dates indicated in the chart above in Section 3 to be eligible. All entries become the exclusive property of Sponsor and none will be acknowledged or returned. Proof of sending or submission will not be deemed to be proof of receipt by Sponsor. Released Parties (as defined below) are not responsible for lost, late, incomplete, invalid, delayed, stolen, unintelligible, illegible, misdirected or postage-due entries, which will be disqualified. ii. Instant Win Game: During the Promotion Period, visit http://listerine.com/21daychallenge and complete and submit the registration form, including checking “no” that you have not taken the LISTERINE® Challenge, and a valid home address. P.O. Boxes are not permitted. You will also be asked to select a coach category (“Coach Category”) from which you will be sent tips and advice during the Promotion Period. You can opt-out of receiving these tips at any time by following the directions in any email. You can participate in the Instant Win Game once per day. After you log-in, you will automatically advance to the Instant Win Game page and receive one (1) Instant Win Game play for that day. Once on the Instant Win Game page, follow the links and instructions to play the Instant Win Game. The Instant Win Game results will be instantly displayed. Potential winners of the Instant Win Game will be provided directions for validation. All potential winners are subject to verification of eligibility and compliance with the terms of these Official Rules before any prize will be awarded. Administrator is responsible for the functionality of the Instant Win Game. Multiple entrants are not permitted to share the same email address. Any attempt by any entrant to obtain more than the stated number of plays/entries by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that entrant’s plays/entries and that entrant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification. Released Parties (as defined below) are not responsible for lost, late, incomplete, inaccurate, delayed, stolen, invalid, unintelligible or misdirected registrations or prize claims, which will be disqualified. In the event of a dispute as to any registration or play, the authorized account holder of the email address used to register will be deemed to be the entrant or player and he/she must comply with these Official Rules. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Potential winners may be required to show proof of being the authorized account holder.

4.SWEEPSTAKES/ INSTANT WIN GAME :

Administrator is an independent judging organization whose decisions as to the administration and operation of the Promotion and the selection of potential winners are final and binding in all matters related to the Promotion. Sweepstakes: Administrator will randomly select the potential Sweepstakes winners on or around the dates indicated in the chart above in Section 3 from among all eligible entries received for the applicable drawing. Nonwinning entries from one drawing will not be included in any other drawing.

• INSTANT WIN GAME
Three hundred thirty three (333) random, computer-generated winning times, one (1) per day, will be generated during the Promotion Period. If you are the first player to play the Instant Win Game at or after one of the randomly-generated times, you will be a potential instant winner of the prize indicated.

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5. PRIZES

ELEVEN (11) SEVEN (7) DAY MILESTONE PRIZES (one (1) per Monthly Entry Period): A check for $500. Approximate Retail Value (“ARV”): $500.

ELEVEN (11) FOURTEEN (14) DAY MILESTONE PRIZES (one (1) per Monthly Entry Period): A check for $1,000. ARV: $1,000.

THREE (3) TWENTY-ONE (21) DAY MILESTONE GRAND PRIZES (one per Grand Prize Drawing Entry Period): A check for $5,000. ARV: $5,000.

Odds of winning a Sweepstakes Prize depend on the number of eligible entries received for the applicable drawing.

Limit: One (1) Sweepstakes prize per person/email address in any of the three (3) Milestones (e.g. one prize in any Seven (7) Day Milestone).

• Instant Win Game Prizes:

Winners will be able to choose one (1) of the two (2) Instant Win Game Prizes based on the Coach Category they selected upon registration:

The actual value of electronic prizes is subject to price fluctuations in the consumer marketplace based on, among other things, any gap in time between the date the ARV is estimated for purposes of these Official Rules and the date the prize is awarded or redeemed. Terms and conditions of gift cards apply. Amazon.com is not a sponsor of this promotion. Except as required by law, Amazon.com Gift Cards (“GCs”) cannot be transferred for value or redeemed for cash. GCs may be used only for purchases of eligible goods on Amazon.com or certain of its affiliated websites. For complete terms and conditions, see www.amazon.com/gc-legal. GCs are issued by ACI Gift Cards, Inc., a Washington corporation. ©,®,™ Amazon.com Inc. and/or its affiliates, 2014. No expiration date or service fees. All prize details, including, but not limited to, model of FitBit, will be determined by Sponsor, in its sole discretion. Odds of winning an Instant Win Game prize depend on the number of Instant Win prizes available divided by the number of eligible Instant Win Game plays.

Limit: One (1) Instant Win Game prize per person/email address. All trademarks are the property of their owners who have not endorsed and are not administrators or sponsors of this Promotion.

For All Prizes: No cash equivalent and all prizes are non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize for one of comparable or greater value if the designated prize should become unavailable for any reason. Winners are responsible for all taxes and fees associated with prize receipt and/or use.

TOTAL ARV OF ALL PRIZES: $64,800.

6. Winners List: For a winners list, visit http://bit.ly/1vLGgjk. The winners list will be posted after winner confirmation is complete. © 2014 HelloWorld, Inc. All Rights Reserved.