Chattanooga Bakery – MoonPie Memories – Win a grand prize of a 100-Year Supply of MoonPies OR a trip for 2 to Chattanooga OR 100 other prizes

MoonPie Memories Contest
Official Rules

1. NO PURCHASE NECESSARY: Making a purchase will not increase your chances of
winning a prize. The “MoonPie Memories Contest” (the “Contest”) sponsored by
Chattanooga Bakery, Inc. (the “Sponsor”) begins on December 1, 2016 at 12:00:01 AM
Eastern Time (“ET”) and ends on June 30 2018 at 11:59:59 PM ET (the “Contest Period”).

Void outside the 50 United States and D.C. and where prohibited by law.

2. Eligibility: Participation open to legal residents of the fifty (50) United States and District of
Columbia who are eighteen (18) years of age or older at the time of entry. Employees of
Chattanooga Bakery, Inc. its subsidiaries, affiliates, divisions, advertising and promotion
agencies, individuals engaged in the development, production or distribution of materials for
this Contest, and members of the immediate families (defined as including spouse,
biological, adoptive or step-parents, children, grandparents, grandchildren, siblings and each
of their respective spouses, regardless of where they reside) or households (whether related
or not) of any of the above are NOT eligible to participate in this Contest.

3. How to Enter: During the Contest Period, there are six ways to enter the contest:

To Enter Via Contest Website: Visit www.MoonPie.com/memories (the “Website”), submit the
required information in the Contest Entry Form and submit a Story and/or Photo that
describes or illustrates your family’s favorite MoonPie Memory.

To Enter Via Email: email
memories@Moonpie.com and submit a Story and/or Photo that describes or illustrates your
family’s favorite MoonPie Memory. Include your full name, complete mailing address,
phone number, email address and date of birth in your email submission.

To Enter Through the Mail: on an 8.5” x 11’ piece of paper (you may use front and back if needed) legibly
hand-print your name, complete mailing address, phone number, email address (if available)
and date of birth as well as a Story and/or Photo that describes or illustrates your family’s
favorite MoonPie Memory. Place the paper (and photo, if included) in a standard #10
envelope and mail it with sufficient postage to “MoonPie Memory Contest,” Chattanooga
Bakery, Inc., PO Box 111 Chattanooga, TN 37401. All entries must be postmarked by June
30, 2018 and received by July 8, 2018.

To Enter Via Twitter: Participants who enter via
Twitter will be required to post a photo via his/her Twitter account illustrating their family’s
favorite MoonPie Memory and tag the Photo with the hashtag #MoonPieMemories.
Participant must ensure that their Twitter account settings are “public” so that the Entrant’s
photo submission is viewable by Sponsor. A Twitter account is required to participate via
this method and a Twitter Account can be obtained for free at www.twitter.com. By creating
a Twitter account however, Entrants will be required to agree to the Twitter terms of service
and privacy policy. To Enter Via Instagram: Entrants who enter via Instagram will be
required to post a Photo via his/her Instagram account illustrating their family’s favorite
MoonPie Memory and tag the Photo with the hashtag #MoonPieMemories. Entrant must
ensure that their Instagram account settings are “public” so that the Entrant’s photo
submission is viewable by Sponsor. An Instagram account is required to participate via this
method and an Instagram Account can be obtained for free at www.instagram.com. By
creating an Instagram Account however, Entrants will be required to agree to the Instagram
terms of service and privacy policy. To Enter Via Facebook: Entrants who enter via
Facebook will be required to post a Photo at www.Facebook.com/Moonpie (The “Moonpie
page on the Facebook Platform”) illustrating their family’s favorite MoonPie Memory. A
Facebook account is required to participate via this method and a Facebook Account can be
obtained for free at www.Facebook.com. By creating a Facebook Account however, Entrants
will be required to agree to the Facebook terms of service and privacy policy. Limit one (1)
Contest entry per person/email address/household address regardless of means of entry.
If it is discovered that a participant has attempted to enter with multiple e-mail addresses, or
under multiple identities, or uses any other method or device to enter multiple times during
the Contest Period, such participant will be disqualified. All entries must be submitted in
accordance with these Official Rules; no other method of entry into this Contest will be
permitted. Entries will not be acknowledged or returned. Entries must be made by an
individual only. Group entries are prohibited. By participating in the Contest, you fully and
unconditionally agree to abide by and be bound by these Official Rules and the decisions of
the Sponsor, which shall be final and binding in all matters related to the Contest.
4. Story & Photos Requirements: Any story or photo submitted for this Contest that in
Sponsor’s sole and absolute discretion, is considered inappropriate, offensive or not in
keeping with the Sponsor’s image will be disqualified. Sponsor may disqualify such entry at
any point during or after the Contest Period. Sponsor may disqualify an entry if it includes
content which, in Sponsor’s opinion, is unsuitable for publication in connection with this
Contest. Additionally, any story submitted by a Contest entrant must comply with the
following guidelines:
! Story or Photo must be entirely original to the entrant. No portion of the story or
photo may be taken from, excerpted from, copied from or summarize any published
work or infringe upon the rights of any third party.
! Story or Photo must NOT contain material which is (or promote activities which are)
sexually explicit, obscene, pornographic, violent (e.g., relating to murder, cruelty,
abuse, etc.), discriminatory (based on race, sex, religion, natural origin, physical
disability, sexual orientation or age), illegal (e.g. underage drinking, substance abuse,
computer hacking, etc.), offensive, threatening, profane, or harassing or which is
otherwise inappropriate in the sole discretion of the Sponsor, nor may story contain
any derogatory references to Sponsor or any other person or entity.
! Story or Photo submission must not contain or transmit any materials that contain
software viruses or other computer code, files or programs designed to impair, limit,
interfere with or cause harm to any communications network operated by the Sponsor
or the computers of any individual or entity participating in or otherwise associated
with the Contest.
! Entrant must have the permission from any person (or their parent or legal guardian if
under 18) identified, depicted or described in the Story of Photo to use his/her name
or refer to him/her in the Story or Photo prior to submission of the entry.
! Story or Photo must not include brand names (other than MoonPie), copyrighted
work, trademarks/logos or trade dress that may infringe on rights of any third party.
The Story or Photo must not advertise or promote any brand or product of any kind
other than MoonPie.
5. Grant of Rights: By submitting a Story or Photo and entering the Contest, each entrant
hereby irrevocably grants, transfers, sells, assigns and conveys to the Sponsor all present
and future right, title and interest of every kind and nature whatsoever, including, without
limitation, all copyrights, and all rights incidental, subsidiary, ancillary or allied thereto
(including, without limitation, all derivative rights) in and to the story or photo for
exploitation throughout the universe, in perpetuity, by means of any and all media and
devices whether now known or hereafter devised without consideration or attribution to
you, or review or approval by you, and without compensation of any kind or additional
notice to you.
By creating and submitting a story or photo for entry into the Contest, each entrant
acknowledges and agrees that entrant will not now or in the future be paid or
compensated in any way for his/her entry or for granting the Sponsor any of the rights set
out in these Official Rules. Entrant further acknowledges that Sponsor is not obligated to
make use of any of the rights granted in these Official Rules.
Sponsor shall have the right, in its sole discretion, to edit, composite, morph, scan,
duplicate, or alter the Story or Photo submission for any purpose which Sponsor deems
necessary or desirable, and each entrant waives any and all so-called moral rights they
may have therein. Each entrant hereby acknowledges that such entrant does not reserve
any rights in or to the Story or Photo submission.
6. Representations and Warranties: Each Entrant in this Contest represents and warrants as
follows: (i) you have read, understand and will follow the Official Rules for this Contest; (ii)
your entry complies with these Official Rules; (iii) the Story or Photo is the Entrant’s own
original, previously unpublished work; (iv) you own all rights to your Story or Photo,
including, without limitation, copyrights; (v) the Story or Photo does not contain any
computer virus, or is otherwise uncorrupted, and is wholly original with Entrant; (vi) as of
the date of submission, the Story or Photo is not the subject of any actual or threatened
litigation or claim, which adversely affects or in any way prejudices, impairs or diminishes
the rights granted hereunder or the value thereof; (vii) the Story or Photo does not and will
not violate or infringe upon the intellectual property rights or other rights of any other person
or entity and Sponsor’s use thereof will not result in any third party obligations or liability to
a third party; and (viii) the Story or Photo does not and will not violate any applicable laws,
and is not and will not be defamatory or libelous. Each Entrant hereby agrees to indemnify
and hold harmless the Contest Entities and related entities or agents from and against any and
all third party claims, actions or proceedings of any kind and from any and all claims,
damages (including reasonable attorneys’ fees), injuries, death, liabilities, losses, costs and
expenses relating to or arising out of any breach or alleged breach of any of your warranties,
representations or agreements herein, violation of these Official Rules or the Website Terms
and Conditions, your Story, or your conduct in creating your Story or submitting your entry
or otherwise in connection with this Contest. You waive any right to inspect or approve uses
of the Story or to be compensated for any such uses.
7. Contest Judging, Winner Selection & Notification: Eligible Stories and Photos submitted
during the Contest Period will be evaluated by a panel of judges selected by the Sponsor to
select the one (102) potential prize winners. Stories and Photos will be evaluated based on
the application of the following criteria: Entrant’s ability to convey a compelling MoonPie
Memory via the Story or Photo submission (60% of total score); the Entrant’s ability to
describe or illustrate the MoonPie Memory in a creative manner (40% of total score). The
Entrant receiving the highest score from the panel of judges will be declared the potential
Grand Prize winner, subject to verification of eligibility. The Entrant receiving the second
highest score from the panel of judges will be declared the potential Second Prize winner,
subject to verification of eligibility. The Entrants receiving the third (3rd) through fiftysecond
(52nd) highest scores from the panel of judges will be declared potential Second Prize
winners, subject to verification of eligibility. The Entrants receiving the fifty-third (53rd)
through one-hundred-second (102nd) highest scores from the panel of judges will be declared
Third Prize winners, subject to verification of eligibility. In the event of a tie, the Entrant
scoring highest in the “Entrant’s ability to convey a compelling MoonPie Memory via the
Story submission” judging criteria will be used to determine priority.
All decisions of Sponsor shall be final and binding in all respects. The potential prize winner
will be notified on or about July 31, 2017 by email or phone call from the Sponsor or
Sponsor’s representative, depending upon the potential winner’s method of entry. In response
to the prize notification, potential winner must reply to the Sponsor via email or via
telephone to the Sponsor within forty-eight (48) hours of notification by the Sponsor. Failure
to reply within forty-eight hours will result in the potential prize winner being disqualified
and an alternate prize winner may be selected. Sponsor, in its sole discretion, will attempt to
contact up to three (3) potential winners of each prize in accordance with the above
procedure, after which the prize in question may go unawarded if it remains unclaimed.
Potential Grand Prize winner and First Prize winner will be required to sign an Affidavit (or
Declaration) of Eligibility/Release of Liability/Publicity and Advertising Consent and
Release (except where prohibited by law), a W-9 form, and such other documents reasonably
required by Sponsor and return such documents within ten (10) days of prize notification or
potential winner will be disqualified and an alternate potential winner will be selected.
Potential winner is subject to verification before the prize will be awarded. In the event that a
potential winner is disqualified for any reason, the Entrant who submitted the next-highest
scoring Story will be contacted by Sponsor’s representative in the same manner as described
above. The Contest Entrant is solely responsible for entering the Contest during the Contest
Period and properly claiming a prize if selected as a winner. The reporting and payment of
any required tax liabilities (federal, state and local) incurred by a prize winner as a result of this
Contest are the sole responsibility of the winner.
8. Prizes / Approximate Retail Value: (1) Grand Prize: 100-Year Supply of MoonPies. The
Grand Prize will be awarded as one (1) standard grocery case of a MoonPie product size
(Mini, Singles or Doubles) and flavor (Chocolate, Vanilla, Banana, Salted Caramel or
Strawberry) of winner’s choice, one (1) case per calendar quarter; 4 cases per year for 100
years. Grand Prize is assignable to one (1) heir of Grand Prize winner’s choice upon Grand
Prize winner’s death. Maximum approximate retail value of the Grand Prize is $12,768.00.
(1) First Prize: Trip for two (winner and one adult guest) to Chattanooga, TN for VIP
tour of MoonPie bakery. First Prize consists exclusively of: (“R/T”) coach air
transportation for Grand Prize winner and one (1) travel companion, both of whom must be
18 years old or older, between major gateway airport nearest winner’s residence and
Chattanooga, TN; R/T rental car for three (3) days in Chattanooga, TN; 2-nights hotel
lodging (based on double occupancy) at hotel selected by Sponsor; VIP tour of MoonPie
Bakery; MoonPie merchandise gift bag; dinner at a Chattanooga restaurant with MoonPie
representatives; $500 spending money. Approximate retail value of the First Prize is
$3,650.00. (50) Second Prizes: One (1) MoonPie hat. Approximate retail value of each
Second Prize is $15. (50) Third Prizes: One (1) MoonPie t-shirt. Approximate retail value of
each Third Prize is $15. Approximate retail value of all available prizes is $16,418.00.
The First Prize winner and his or her travel companion must travel together on the same
itinerary and possess all required travel documents prior to awarding of prize. Air
transportation tickets are non-refundable/non-transferable and are not valid for upgrades
and/or frequent flyer miles. Sponsor reserves the right to structure the travel route in its sole
discretion. ARV for travel prize may vary depending upon point of departure and destination
and fare fluctuations. If the closest airport to prize winner’s home is in close enough
proximity to prize destination city so that, as Sponsor may determine in its sole discretion, a
flight is unnecessary, such prize winner will receive alternate ground transportation from the
Sponsor with no further obligation to the winner. First Prize winner will not receive cash or
any other form of compensation if actual travel costs are less than the First Prize ARV in
these Official Rules. If the First Prize winner elects to travel without a guest, no additional
compensation will be awarded to the winner and any portion of the First Prize allocated to
the guest that is not used will be forfeited. In the event any scheduled First Prize event and/or
any other component of the prize is cancelled, delayed, or postponed for any reason outside
the control of the Sponsor, Sponsor will have no further obligation, other than to award the
remainder of the prize. In the event First Prize winner and/or his or her travel companion
engage in behavior that (as determined by Sponsor in its sole and absolute discretion) is
obnoxious or threatening, illegal or that is intended to annoy, abuse, threaten or harass any
other person, Sponsor reserves the right to terminate the trip or other applicable experience
early, in whole or in part, and send First Prize winner and/or his or her travel companion
home with no further compensation.
The First Prize winner must complete travel by June 30, 2019. Dates of departure and return
are subject to change at Sponsor’s sole discretion. Should the need arise to change the dates
of travel, Sponsor will provide the First Prize winner with 30 day advance notice of the
revised travel plans. If the First Prize winner is unable to participate in the First Prize trip
during dates approved by Sponsor, the First Prize will be forfeited in its entirety.
9. Other Conditions of Participation: Prizes may not be transferred or assigned except as
described in these official rules. No prize substitution will be allowed. Sponsor reserves the
right to substitute a prize of equal or greater value if the advertised prize becomes
unavailable. By accepting a prize, the winner agrees to Sponsor’s use of winner’s name, city
and state of residence, entry Story or Photo, and statements about the Contest and/or likeness
for publicity, advertising and promotional purposes in all media worldwide (including but not
limited to social media) without limitation and without further compensation or notice
(unless prohibited by law). Once the prize has been delivered to the winner’s residence via
delivery-confirmed mail or courier, the prize is considered “awarded.” All income taxes on
any prize awarded are the sole responsibility of the prize winner. All entries become the
property of Sponsor and will not be acknowledged or returned except as provided herein. By
entering, Contest entrants acknowledge compliance with these Official Rules, including all
eligibility requirements. By participating, entrants agree to release Chattanooga Bakery, Inc.,
its affiliates, subsidiaries, divisions, wholesalers, retailers or distributors or advertising and
promotion agencies and each of their respective officers, directors, employees, agents or
representatives (collectively, “Released Parties”) from and against any and all claims,
demands, losses and liabilities of any nature whatsoever, which entrant may now or hereafter
be entitled to assert, including but not limited to, any death, injury, loss of enjoyment,
damage to computer equipment, or other harm or loss of any nature whatsoever caused or
contributed to by participation in the Contest, and/or in connection with the awarding, receipt
and use or misuse of the prize (if awarded to him/her), and/or claims based on publicity
rights, defamation or invasion of privacy. Released Parties are not responsible for (i) entries
that are lost, late, stolen, damaged, garbled, destroyed or misdirected; (ii) any problems or
technical malfunctions, errors, omissions, interruptions, deletions, defects, delays in
operation or transmission, communication failures or human error that may occur in the
transmission, receipt or processing of entries, or for destruction of or unauthorized access to,
or alteration of, entries; (iii) failed or unavailable hardware, network or, software; (iv) causes
beyond Sponsor’s reasonable control that jeopardize the administration, security, fairness,
integrity or proper conduct of this Contest; (v) incorrect or inaccurate entry information
whether caused by entrants or by any of the equipment or programming associated with or
utilized in the Contest; (vi) any typographical or other error in any printing or advertising
related to the Contest, in the administration or execution of the Contest, or in the
announcement of prize winners, or (vii) cheating or fraud by any entrant.
If for any reason this Contest cannot be executed as planned, including but not limited to
infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical
failures, or any other causes beyond the control of Sponsor that corrupt or affect the security,
administration, fairness, integrity or proper conduct of this Contest, or if this Contest is
compromised or becomes corrupted in any way, electronically or otherwise, Sponsor reserves
the right to terminate this Contest. If this Contest is terminated before the original end date,
the Sponsor will select the prize winners from among all valid, non-suspect entries received
as of the time/date of termination of the Contest.
Sponsor reserves the right, at its sole discretion, to disqualify and prosecute any individual
who tampers with or attempts to tamper with the entry process or any aspect of this Contest.
CAUTION: ANY ATTEMPT BY ANY PERSON TO DELIBERATELY CORRUPT
OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE
A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN
ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO DISQUALIFY,
PROSECUTE AND SEEK DAMAGES FROM ANY SUCH PERSON TO THE
FULLEST EXTENT PERMITTED BY LAW.
Any participant who is notified that he or she has won is the potential winner until Sponsor
determines, in its sole discretion, that the participant is eligible to win in accordance with
these Official Rules. Sponsor’s failure to enforce any term of these Official Rules shall not
constitute a waiver of that provision. By participating, each entrant agrees that (a) any and all
disputes, claims and causes of action arising out of, or connected with, this Contest or any
prize (if awarded to him/her) shall be resolved individually, without resort to any form of
class action, and exclusively by the appropriate state or federal court located in Hamilton
County, Tennessee, United States, and litigation and/or trials will be decided solely by a
judge. ENTRANT WAIVES TRIAL BY JURY IN ANY SUCH ACTION(S); (b) any and all
claims, judgments and awards shall be limited to actual out-of-pocket costs incurred,
including but not limited to costs associated with entering this Contest, but in no event
attorneys’ fees; and (c) to the extent allowed by applicable law, under no circumstances will
entrants be permitted to obtain awards for, and entrants hereby waive all rights to claim,
punitive, incidental and/or consequential damages and/or any other damages, other than outof-pocket
expenses, and any and all rights to have damages multiplied or otherwise
increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR
EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES,
SO THE ABOVE MAY NOT APPLY TO YOU.
All issues and questions concerning the construction, validity, interpretation and
enforceability of these Official Rules, entrants’ rights and obligations, or the rights and
obligations of the Sponsor in connection with the Contest, shall be governed by, and
construed in accordance with, the laws of Tennessee, without giving effect to any choice of
law or conflict of law rules (whether of Tennessee or any other jurisdiction), which would
cause the application of the laws of any jurisdiction other than Tennessee.
The invalidity or unenforceability of any provision of these Official Rules shall not affect the
validity or enforceability of any other provision. In the event that any provision is determined
to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise
remain in effect and shall be construed in accordance with their terms as if the invalid or
illegal provision were not contained herein. In the event there is a discrepancy or
inconsistency between disclosures or other statements contained in any Contest-related
materials and the terms and conditions of these Official Rules, these Official Rules shall
prevail, govern and control.
10. Winner’s List: To receive name and city / state of residence of prize winners, mail a
stamped, self-addressed envelope accompanied with a signed, hand-printed request to
“MoonPie Memory Winner’s List”, PO Box 11508, Bozeman, MT 59719-1508. All requests
must be received by August 30, 2018.
11. Sponsor: Chattanooga Bakery, Inc. 900 Manufacturers Rd, Chattanooga, TN 37405.