Aguacates – Win $10,000 check or WEEKLY Prize consists of a $5,000 check by March 1, 2015 !

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING.
VOID IN PUERTO RICO, THE US VIRGIN ISLANDS, GUAM AND WHERE PROHIBITED BY LAW.

1. CONTEST DESCRIPTION
The Échale Challenge Fan Program February Contest begins on February 9, 2015 at 12:01:01 a.m. Central Time and ends on March 1, 2015 at 11:59:59 p.m. CT . The Contest consists of a “Grand Prize Challenge” and a “Weekly Contest.”
In the Grand Prize Challenge eligible entrants will receive points for participating in various social media activities as described herein beginning February 9, 2015 at 12:01:01 a.m. CT and ending on March 1, 2015 . At the conclusion of the Grand Prize Challenge Period, the entrants receiving the top fifteen (15) in total points during the Grand Prize Challenge Period will be invited to submit an essay describing their experience in the Grand Prize Challenge (the “Essay”) and the Essays will be judged by representatives of Sponsor to select the Grand Prize Winner, as described herein (see Section 4).
In the Weekly Contest eligible entrants will be invited to post photos to Instagram featuring a specified meal (each week will call for a different meal) including an avocado (the “Photo”) and the Photos will be judged by representatives of Sponsor to select one (1) “Weekly Prize” winner during each “Weekly Contest Period”, as described herein (see Section 7). The dates of each Weekly Contest are as follows:
WEEKLY CONTEST PERIOD : Starts at 12:01:01 a.m. CT and ends at 11:59:59 p.m. CT on
• February 11, 2015 – February 15, 2015
• February 18, 2015 – February 22, 2015
• February 25, 2015 – March 1, 2015
2. ELIGIBILITY.

This Contest is open only to legal United States residents who reside in the fifty (50) United States or Washington, D.C., who are at least eighteen (18) years of age or the age of majority in their state of residence at the time of entry, and are registered members of Sponsor’s Échale Challenge Fan Program (the “Fan Program”). Registration in the Fan Program is free.

3. HOW THE GRAND PRIZE CHALLENGE WORKS.
During the Contest Period, visit http://echalechallenge.com (the “Website”), join the Fan Program (if you aren’t already a member) and register to participate in the Contest. Throughout the Contest Period, eligible entrants will receive one or more emails from Sponsor inviting them to share Sponsor content included in the email/s (“Official Content”). Entrants can earn the amount of points identified in the chart below by following the instructions included in the invitation emails and sharing Official Content via the SocialToaster® application or taking one or more other actions as described below on one or more of Facebook, Twitter, LinkedIn, Instagram, and YouTube social sharing sites (the “Approved Platforms”). The instructions in the invitation emails must be followed in their entirety in order to earn points.
Only actions taken via the Social Toaster application will accrue points in connection with this Contest. ( see in the Official rules )
Entrants must comply with the Terms and Conditions of the Fan Program, including applicable exclusions and limitations with respect to earning points for certain content and sharing activities. Points cannot be sold, bartered, traded, combined, reassigned or transferred, and have no cash or credit value.
By participating in this Contest, Entrant acknowledges and agrees that he or she will disclose that he or she is participating in this Contest in any social sharing interaction that references the Contest or is used to earn points in connection with this Contest as directed by Sponsor. Sponsor reserves the right in its sole discretion to disqualify any entrant who does not adequately disclose his or her participation in this Contest while interacting with the Approved Platforms during the Contest Period.
Comments and content uploaded in connection with the Grand Prize Challenge or the Fan Program may not contain, depict or show any content that: (i) is sexually explicit or suggestive, offensive, lewd, profane, obscene, or contains nudity or racist innuendo; (ii) promotes any activities that may appear unsafe or dangerous, or any political agenda or message; (iii) defames, misrepresents or contains disparaging remarks about the Contest Entities; (iv) contains trademarks, logos, or trade dress (such as distinctive packaging or building exteriors/interiors) or copyrighted materials (including photographs, sculptures, paintings, and other works of art or images published via websites, television, movies or other media) owned by others, without permission; (v) contains any personal identification, such as license plate numbers, last names (first names are permitted), e-mail addresses or street addresses for any person other than entrant; (vi) communicates messages or images inconsistent with the positive image and good will of Sponsor’s brand; and/or (vii) violates any law. Additionally, all comments and content uploaded in connection with the Grand Prize Challenge or the Fan Program must comply with the applicable Approved Platform’s Terms and Conditions.
4. GRAND PRIZE CHALLENGE FINALIST SELECTION AND ESSAY CONTEST.
At the conclusion of the Grand Prize Challenge Period, Sponsor will determine the entrants receiving the top fifteen (15) in total points during the Grand Prize Challenge Period (the “Finalists”). The Finalists will be invited to submit the Essay as directed by Sponsor. The final Essay must be submitted by March 11, 2015 at 11:59:59 p.m. CT. Each Essay that is submitted must meet the following “Submission Requirements” (any Essay that, in Sponsor’s sole and absolute discretion, violates the following criteria will be disqualified):
(a) the Essay must be each Finalist’s own original, unmodified, previously unpublished work and not contain any third party copyrighted material;

(b) the Essay must be no less than two hundred (200) and no more than five hundred (500) words; and
(c) the Essay must not include text that is obscene, pornographic, libelous, illegal, discriminative, or otherwise objectionable or disparaging to any of the Contest Entities.
5. GRAND PRIZE WINNER SELECTION AND GRAND PRIZE WINNER NOTIFICATION.
Representatives of the Sponsor will review the Finalists’ Essays and select the Grand Prize winner based on the following judging criteria: a) originality (30%); b) creativity (20%); c) adherence to theme (30%); and d) rank in points (20%). In the event of a tie for the Grand Prize, the tied Essays will be re-judged against the judging criteria to determine the Grand Prize winner. The potential Grand Prize winner will be notified by telephone, e-mail, and/or mail using the contact information provided at the time of Fan Program registration on or about March 22, 2015. Sponsor shall have no liability for any winner notification that is lost, intercepted or not received by a potential winner for any reason. If, despite reasonable efforts, a potential winner does not respond within seventy-two (72) hours of the first notification attempt, or if the prize or prize notification is returned as unclaimed or undeliverable to such potential winner, such potential winner will forfeit his or her prize and an alternate winner may be selected based on the results of the above-referenced voting criteria. Sponsor, in its sole discretion, will attempt to contact up to three (3) potential winners of a prize in accordance with the judging criteria noted above, after which the prize in question may go unawarded if it remains unclaimed. If any potential prize winner is found to be ineligible, or if he or she has not complied with these Official Rules or declines the prize for any reason prior to award, such potential prize winner will be disqualified and an alternate prize winner may be selected.
6. HOW THE WEEKLY CONTEST WORKS.
During each Weekly Contest Period, eligible entrants will be invited to post his/her Photo to his/her Instagram account along with the hashtag #EchaleChallengeContest (the “Hashtag”) and @AvocadosfromMexico (the “Tag”). All Photos must be posted to a non-private social media account and must include the Hashtag and Tag.
You may enter as often as you like, however each Photo must be unique and significantly different from all other Photos submitted by an individual entrant. NON-WINNING PHOTOS WILL NOT ROLL OVER TO SUBSEQUENT WEEKLY CONTEST PERIODS, IF ANY.
Each Photo must meet the following “Photo Requirements” (any Photo that, in Sponsor’s sole and absolute discretion, violates the following criteria will be disqualified):
• Photo must show the meal part for the corresponding Weekly Contest Period (Breakfast/snacks for Weekly Contest Period 1, Lunch for Weekly Contest Period 2, and Dinner for Weekly Contest Period 3) including avocados;
• Entrant must be the rightful owner of the Photo or must have the rights, title and interest necessary to utilize the Photo for the Contest in compliance with these Official Rules;
• Photo must comply with the technical submission requirements (e.g. size, format) for Instagram and must comply with Instagram’s Terms;
• Photo must NOT contain any material that infringes or violates any right of a third party including copyright, patent, trademark, trade secret or other proprietary rights;
• Photo must NOT contain subject matter which is, or could be considered, in the sole discretion of the Contest Entities, obscene, pornographic, violent (e.g., relating to murder, the sales of weapons, cruelty, abuse, etc.), defamatory, libelous, discriminatory (based on race, sex, religion, natural origin, physical disability, sexual orientation or age), illegal (e.g., illegal gambling, underage drinking, substance abuse, computer hacking, etc.), offensive, threatening, profane, hateful, degrading, harassing, or otherwise unlawful, tortious or objectionable;
• Photo must NOT contain any content that is protected by copyright (without the express prior written consent of the owner of such right), including any recognizable locations or include names and/or descriptions of any copyrighted media production, including, without limitation, films, books, television programming, etc., or identifying descriptions of any media property; and
• Photo must NOT contain any derogatory references to any of the Contest Entities.
Note: Sponsor reserves the right, in its sole discretion, to disqualify any entry in the Weekly Contest if Sponsor views the Photo as potentially infringing or otherwise a violation or potential violation of a third party’s rights or if it deems the Photo to be lacking in taste, quality, or to be otherwise objectionable.
Entrants understand that they are sharing their Photo at their sole risk. Sponsor is not responsible for any claims arising from the Photo, specifically including, but not limited to, claims for intellectual property infringement and privacy rights violations, as well as violations of Instagram’s Terms.
7. WEEKLY CONTEST WINNER SELECTION AND WEEKLY CONTEST PRIZE WINNER NOTIFICATION.
Representatives of the Sponsor will the Photos and select the Weekly Prize winners based on the following judging criteria: a) originality (40%); b) use of Avocados from Mexico (40%); and c) demonstration of fan enthusiasm (20%). In the event of a tie for any Weekly Prize, the tied Photos will be re-judged against the judging criteria to determine the corresponding Weekly Prize winner. The potential Weekly Prize winners will be notified by telephone, e-mail, and/or mail using the contact information provided at the time of Fan Program registration after each Weekly Prize Period. Sponsor shall have no liability for any winner notification that is lost, intercepted or not received by a potential winner for any reason. If, despite reasonable efforts, a potential winner does not respond within seventy-two (72) hours of the first notification attempt, or if the prize or prize notification is returned as unclaimed or undeliverable to such potential winner, such potential winner will forfeit his or her prize and an alternate winner may be selected based on the results of the above-referenced voting criteria. Sponsor, in its sole discretion, will attempt to contact up to three (3) potential winners of a prize in accordance with the judging criteria noted above, after which the prize in question may go unawarded if it remains unclaimed. If any potential prize winner is found to be ineligible, or if he or she has not complied with these Official Rules or declines the prize for any reason prior to award, such potential prize winner will be disqualified and an alternate prize winner may be selected.
8. PRIZES.
One (1) Grand Prize is available and consists of a $10,000 check.
Three (3) Weekly Prizes are available (one (1) per Weekly Contest Period). Each Weekly Prize consists of a $5,000 check.
Limit one (1) Weekly Prize per person.
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9. LIST OF WINNERS.
For a list of prize winners, send a self-addressed stamped envelope to: Échale Challenge Fan Contest, ATTN: Winners List, 3625 N. Hall, Ste 1100, Dallas, TX, 75219 by April 1, 2015.