Kellogg – Win 1 of 2,880 Grand Prizes of Monster N-Tune On-Ear Headphones valued at $129 by October 28, 2015 – INSTANTLY!

KELLOGG’S™ BACK TO SCHOOL – MONSTER® MUSIC INSTANT WIN GAME

ENDING AT 11:59:59 PM (ET) on October 28, 2015

1. PROMOTION DESCRIPTION:
The Kellogg’s™ Back to School – Monster® Music Instant Win Game (“Game”) begins at 12:00:00 AM (ET) on 6/15/15 and ends at 11:59:59 PM (ET) on 10/28/15

The Promotion Period will consist of a Code Collection Period which begins on 6/15/15 and ends on 10/14/15 (the “Code Collection Period”); and a Code Entry Period which begins at 12:00:00 AM (ET) on 7/1/15 and ends at 11:59:59 PM (ET) on 10/28/15 (the “Code Entry Period”).

In order to play the Game, you must be a registered member of the Kellogg’s Family Rewards® (“KFR”) program. To become a registered member of the KFR program, go to https://www.kelloggsfamilyrewards.com/en_US/login.html and follow the instructions to complete the registration. Becoming a KFR program member and Game play is free. The Games consists of one (1) “Hourly Winner” each Hour during the Promotion Period to award one (1) “Prize” (as that term is defined below) via a randomly selected time each Hour during the Promotion Period. For purposes of these Official Rules, an “Hour” is defined as each sixty (60) minute period during the Promotion Period starting at 00:00 and ending at 59:59, and a “Day” is defined as each twenty-four (24) hour period during the Promotion Period beginning at 12:00:00 AM (ET) and ending at 11:59:59 PM (ET). By participating in the Game, each entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of Sponsor, which shall be final and binding in all respects. Participation is also subject to the Kellogg’s Family Rewards® Terms and Conditions (“Terms”) available at https://www.kelloggsfamilyrewards.com/content/dam/kelloggsfamilyrewards/en_US/terms/KFRTer msandConditions.pdf.

2. ELIGIBILITY:
Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at time of entry and are a registered member of the Kellogg’s Family Rewards® program.

3. HOW TO PLAY:

There are two (2) ways to play the Game:

A) KFR Code from Participating Products Game Play. At participating retailers, purchase and look inside specially marked packages of Keebler® Cookie Variety Caddy; Cheez-It® Original Caddy; Kellogg’s® Nutri-Grain® bars (8 ct. – Mixed Berry; Apple Cinnamon; Blueberry; Strawberry); Kellogg’s® Rice Krispies Treats® (Original only – 8 ct.); Kellogg’s® Fruitflavored snacks (10 ct. Mixed Berry / 20 ct. Mixed Berry); Keebler® Club® Mini Original crackers (11 oz.); Keebler® Club® Multi-Grain Mini crackers (11 oz.); Keebler® Club® & Cheddar sandwich crackers (8 ct.); Keebler® Toast & Peanut Butter sandwich crackers (8 ct.); Keebler® Cheese & Peanut Butter sandwich crackers (8 ct.); Keebler® Cheese & Cheddar sandwich crackers (8 ct.); Cheez-It® Original crackers (7 oz. & 21 oz.); Cheez-It® Reduced Fat crackers (6 oz. & 19 oz.); Cheez-It® White Cheddar crackers (7 oz. & 21 oz.); Keebler® Chips Deluxe® cookies (12.6 oz. – original flavor); Keebler® Simply Made® Chocolate Chip cookies (10 oz.); Keebler® Simply Made® Butter cookies (10 oz.); Keebler® Chips Deluxe® Chocolate Lovers cookies (11.6 oz.); Keebler® Chips Deluxe® Rainbow™ Chocolate Chip cookies with M&M® Chocolate Candies (11.3 oz.); Keebler® Chips Deluxe® Triple Chocolate cookies with M&M® Chocolate Candies (11.6 oz.); Keebler® Fudge Sticks cookies (8.5 oz.); Keebler® Coconut Dreams™ cookies (8.5 oz.); Keebler® Fudge Shoppe® Fudge Stripes cookies (11.5 oz.); Pringles® Grab & Go (Original – 2.38 oz.; Sour Crème & Onion – 2.5 oz.); Cheez-It® Variety Caddy; and Keebler® Chips Deluxe® Rainbow™ Caddy (“Participating Products”) for a Kellogg’s Family Rewards® code (“Code”). Then, go online to www.WinHeadphones.com (“Website”) to register (for new members) or log in (for existing members) and enter your Code. If you receive a winning message during your online session at the Website or winning email notification upon entering your Code, then you are a winner – subject to verification. If you do not receive a winning message during your online session at the Website or winning email notification upon entering your Code, you are not a winner.

B) No Purchase Game Play/Alternate Method of Entry (“AMOE”): You may also request a free Code and the Official Rules by sending a 3” x 5” piece of paper containing your name, age, address, city, state, zip code, daytime phone number, and KFR Rewards account name & email address associated with your KFR account in an envelope with sufficient postage affixed to: Kellogg’s™ Back to School – Monster® Music Instant Win Game, Attn: Code Request, P.O. Box 7592, Kalamazoo, MI 49003-7592. Request for free No Purchase Game Play Code must be postmarked by 10/14/15 and received by 10/21/15. Game ends 10/28/15. Entrants will receive a Code sent to the email address provided with their KFR Account/entry to participate in the Game. NOTE: Entrants whose requests are received beginning 6/15/15 – 10/14/15 of the Code Collection Period will receive a free KFR code via email using the email address associated with their KFR Account/entry. However, KFR code(s) obtained from 6/15/15 – 6/30/15 of the Code Collection Period will not be valid for entry into the Game until the start of the Code Entry Period. Limit one (1) KFR code mail-in request per outer stamped mailing envelope per person – limit of two (2) requests per person, per Day. Kellogg Company (“Sponsor”) is not responsible for lost, late, misdirected, illegible, incomplete, damaged, stolen, postage due or mutilated mail. Limit two (2) entries per person/KFR Account per Day during the Promotion Period (“Maximum Entry Number”). All entries become the property of Sponsor and will not be returned. In the event of a dispute regarding entries, any entries will be deemed to have been submitted by the Authorized Account Holder of the Kellogg’s Family Rewards® Account submitted at the time of entry, provided that person meets all eligibility requirements set forth in these Official Rules. “Authorized Account Holder” means the natural person who is assigned to a KFR Account by a Sponsor, or its KFR program administrator, or other organization that is responsible for assigning KFR Accounts associated with the KFR program. Entrants may not participate with multiple KFR Accounts, nor may entrants use any device or artifice to enter as multiple entrants in the Game. Any entrant who attempts to enter with multiple KFR Accounts, multiple email addresses, under multiple identities or uses any other device or artifice to enter more than the Maximum Entry Number in the Game per Day will be disqualified from participation and all entries submitted by that entrant will be void. From time to time, Sponsor may offer a KFR bonus code to select individuals who will be determined solely at the Sponsor’s discretion. KFR bonus code may be used by recipient for entry into a designated KFR promotion offered by Sponsor. Game play using the KFR bonus code is subject to the official rules of the designated promotion, including the limit of entries. Only fully completed entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor. Sponsor is not responsible for any change of mailing address, email address, and/or telephone number of entrants. The Promotion Entities assume no responsibility or liability for any error, omission, interruption, deletion, theft or destruction, or unauthorized access to, or alteration of entries.

4. TO CLAIM A PRIZE:
If you receive a winning message during your online session at the Website or winning email notification upon entering your Code – follow the online instructions to complete the verification process and claim your prize. Prize winners will receive their prize from Sponsor’s fulfillment provider after verification of their prize claim. Be sure to keep your winning Code for your records and possible additional verification. If requested by Sponsor to be submitted, winning codes become the property of Sponsor and will not be returned. Promotion Entities and their related, affiliated or subsidiary companies, nor their advertising or marketing agencies are responsible for lost, late, damaged, incomplete, illegible, postage due, misdirected or mutilated claims. Prize claims are subject to verification by Sponsor, the official judge of this Game, whose decisions are final. Please allow up to 8 weeks for verification of eligibility and prize delivery. Any Official Code that is illegible, mutilated, altered, duplicated, tampered with, forged, cut, torn, contains printing, typographical or other errors, distributed where prohibited by law or not obtained legitimately will be void. If by reason of printing or other error, more prizes are claimed than number set forth in Official Rules, all persons making purportedly valid claims will be included in a random drawing to award the prizes in that category. No more than advertised number of prizes will be awarded. If you do not receive a winning message during your online session at the Website or winning email notification upon entering your Code, you are not a winner and you are not eligible for a prize. Liability for specially marked package containing printing or other errors is limited to replacement with another Code, while supplies last. The submission of a prize claim is solely the responsibility of the participant.

5. PRIZES/APPROXIMATE RETAIL VALUE (ARV)/ODDS:
• Two Thousand Eight Hundred Eighty (2,880) Grand Prizes – Each prize consists of Monster® N-Tune™ On-Ear Headphones (ARV $129 ea.).
• Total value of all prizes $371,520. Unclaimed prizes will not be awarded. All applicable federal, state, and local taxes on prizes are the sole responsibility of the prize winners. Odds of winning depend on total number of eligible entries received each Hour of the Promotion Period and the order in which they are received. Limit two (2) prizes per person during the Promotion Period.

6. SPECIAL OFFER:
Eligible entrants who complete a Game play with a valid Code will receive an additional code for a free music download (ARV $1.29 ea.). Limit two (2) free music downloads per person, per Day. Codes must be activated by 11/30/15 at www.WinHeadphones.com/Music.

7. GENERAL:
No correspondence will be acknowledged. No cash equivalents, substitutions or transfer of prize permitted except that Sponsor reserves the right to substitute a prize of equal or greater value in the event that an offered prize is unavailable. Subject to all federal, state and local laws/regulations. Promotion Entities will have no liability whatsoever for any injuries, losses or damages of any kind caused by any prize or resulting from acceptance, possession, use and/or misuse of any prize or participation in the Game or any prize-related activities. Acceptance of a prize shall be construed as and signify prize winner’s agreement and consent that Sponsor may use the prize winner’s name, photograph, likeness, voice, biographical information, prize information, statements and address (city and state) for advertising and/or publicity purposes worldwide and in all forms of media now known or hereafter developed, in perpetuity, without further compensation, review, approval or payment, where allowed by law. Winners acknowledge that neither Promotion Entities nor their agents have made nor are in any manner responsible or liable for any warranty, representation or guarantee, express or implied, in fact or in law, relative to any prize, including, but not limited to, its quality, mechanical condition or fitness for a particular purpose. Any and all warranties and/or guarantees on a prize, if any, are subject to the manufacturers’ terms therefore and winners agree to look solely to such manufacturers for any such warranty and/or guarantee. By participating in this Game, entrants agree to be bound by the Official Rules and the decisions of the Sponsor, which are final and binding in all respects. Sponsor not responsible for any typographical or other error in the printing of the offer or in administration of the Game.

8. LIMITATIONS AND RELEASES:
Sponsor is not responsible for lost, late, mutilated or illegible entries nor for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions or limitations of any kind, or inaccurate transmissions of or failure to receive entry information by Sponsor or presenter on account of technical problems or traffic congestion on the Internet or at any website or any combination thereof. Sponsor reserves the right to modify, extend, suspend, or terminate the Game if it determines, in its sole discretion, that the Game is technically impaired or corrupted or that fraud or technical problems, failures or malfunctions or other causes beyond Sponsor’s control have destroyed or severely undermined or to any degree impaired the integrity, administration, security, proper play and/or feasibility of the Game as contemplated herein. In the event Sponsor is prevented from awarding prizes or continuing with the Game as contemplated herein by any event beyond its control, Sponsor shall have the right to modify, suspend, or terminate the Game. The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. Caution: Any attempt by any person to deliberately damage any website or undermine the legitimate operation of the Game is a violation of law and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent of the law.

9. PRIVACY:
For information about how Kellogg Company uses your personal information, please see its privacy policy, located at http://www.kelloggcompany.com/privacy.aspx.

10.WINNER’S LIST:
For names of winners, send a stamped, self-addressed envelope by 1/31/16 to: Kellogg’s™ Back to School – Monster® Music Instant Win Game, Attn: Winner’s List, P.O. Box 7999, Kalamazoo, MI 49003-7999. Winner’s list to be available after 11/30/15.

11.SPONSOR:

Kellogg Company, One Kellogg Square, Battle Creek, MI 49016. ®,™, © 2015 Kellogg NA Co. Monster, the M Monster logo, N-Tune, and the headphone product are trademarks or registered trademarks of Monster, Inc. or its subsidiaries in the U.S. and other countries. Used with permission. All rights reserved.